Brand Tone

Aspirational and Trend-Focused

Brand Values

• •Trend-Consciousness
• •Affordability
• •Variety

Best Practices

• •Develop a Brand Persona: Create a fictional character that represents your ideal customer. Write all copy as if you are speaking directly to this person. Is she playful and witty, or sophisticated and serene? This will ensure the tone remains consistent.
• •Create a "Word Bank": Compile a list of words that align with the "Trend Heavenly" brand (e.g., "ethereal," "effortless," "radiant," "dreamy," "chic," "vibrant") and a list of words to avoid (e.g., "cheap," "basic," "generic").
• •Maintain Consistency Across All Platforms: Once social media is established, the voice used on the website should be identical to the one used on Instagram, Facebook, and in email newsletters. This builds a cohesive and recognizable brand identity.
• •Focus on "Feeling" as much as "Fashion": The copy should not just describe the clothes; it should evoke the feeling of wearing them. Use descriptive language that taps into confidence, empowerment, and the "heavenly" feeling the brand name suggests.
• •Engage with a Consistent Voice: When responding to customer comments or questions, maintain the established brand tone. If the tone is friendly and approachable, ensure customer service interactions reflect this, rather than becoming robotic or overly formal.

Social Perception

Due to the lack of an active social media presence or third-party reviews, the brand has a very low social perception. The primary perception is that of a new or small-scale e-commerce store. For online shoppers who rely on social proof and reviews, this absence could lead to skepticism. The current perception of Trend Heavenly is undefined in the public sphere, making it a blank slate.

Copy Examples

• •Your style evolution starts here. Discover heavenly trends and fall in love with your new look.
• •Effortless elegance meets modern chic. The Wavy Stripe Solid Dress is your perfect companion for sunny days and spontaneous nights out. Feel heavenly, look unforgettable.
• •New Arrivals ✨ Your Weekly Dose of Heavenly Style
• •Why just follow trends when you can own them? Shop our latest collection and express your unique style with Trend Heavenly.
• •At Trend Heavenly, we believe fashion is a form of self-expression. We curate the most sought-after styles to bring you a heavenly collection of clothing and accessories that inspire confidence and celebrate individuality.