Brand Tone

Approachable and Friendly, Informative and Expert, Trendy and Youthful, Value-Oriented

Brand Values

• •Expertise and Professionalism
• •Quality and Range
• •Customer Care
• •Accessibility and Value
• •Established Trust

Best Practices

• •Know Your Audience, Speak Their Language: Consistently use language that resonates with a youthful, trend-aware demographic (e.g., "elevate your ear game," "hottest range") while maintaining approachability.
• •Balance Expertise with Friendliness: While showcasing knowledge about piercing and materials, ensure the tone remains welcoming and supportive, not intimidating. Use phrases that emphasize care and personalization.
• •Highlight Value Clearly: Regularly mention competitive pricing, sales, and the quality received for the price to reinforce the value-oriented aspect of the brand.
• •Maintain Enthusiasm and Positivity: Convey a genuine passion for their products and the forms of self-expression they enable. Use positive and engaging words.
• •Be Consistent Across Platforms: Whether it's a website description, an Instagram caption, or a Facebook ad, the core tone (approachable, expert, trendy, value-driven) should be recognizable and consistently applied.

Social Perception

Customers likely perceive them as a knowledgeable source for piercings and body jewellery. They are seen as offering a wide variety of products, catering to different styles and piercing needs. The emphasis on "caring service" likely aims to build trust, especially for piercing services which can be an anxious experience for some. Their long history (since 1995) may contribute to a perception of being a stable and experienced player in the New Zealand market. The "At Home Piercing" kits might be perceived as convenient by some, while others might prefer professional in-store services, which they also heavily promote.

Copy Examples

• •✨ Fresh Drop! ✨ Elevate your ear game with our stunning new Helix studs. From delicate sparkles to edgy designs, find your perfect match. Expert advice & quality you can trust since '95. Shop link in bio! #TrendezNZ #HelixJewellery #EarPiercing #NZStyle #BodyJewellery
• •Your Style. Your Statement. 🤘 Trendez Online has NZ's hottest range of body jewellery and pro piercing services. Quality pieces at prices that won't break the bank. Visit our Christchurch or Wellington stores, or shop online 24/7! Learn more: [Link to Website] #TrendezOnline #PiercingNZ #BodyMods #FashionJewellery #AffordableStyle
• •Since 1995: Your Trusted Experts for Piercings & Body Jewellery in NZ. Explore our huge range online – competitive prices, caring service. Free NZ Shipping Over $100! [Shop Now Button]
• •Hey [Customer Name], ready to refresh your style? Discover the latest arrivals at Trendez Online – from everyday sterling silver to bold statement pieces. Our experienced piercers are also here to help you achieve your dream look with personalised care. Find your new favourite: [Link to New Arrivals]
• •Beach season is calling! ☀️ Get 15% off all Navel Bars this week only at Trendez Online. Shine with confidence! High-quality materials, huge selection. Shop now & express yourself! #Trendez #NavelPiercing #BodyJewellerySale #NZFashion #SummerVibes