Brand Tone

The brand's tone is primarily aspirational and results-oriented, using persuasive and encouraging language to highlight the transformative effects of products. It is also informative, with detailed product descriptions, and becomes more energetic and trendy on social media channels like TikTok.

Brand Values

• •Quality and Efficacy
• •Customer Empowerment
• •Accessibility and Inclusivity
• •Customer-Centric Service
• •Community Building

Best Practices

• •Lead with the Benefit: In all copy, focus on the end result and how the product will make the customer feel (e.g., confident, beautiful, empowered). Instead of just listing features, translate them into tangible benefits.
• •Use Empowering Language: Incorporate words and phrases that inspire confidence, such as "unleash," "transform," "glow," "empower," and "discover your unique style."
• •Maintain a Helpful and Informative Voice: When describing products, be clear, concise, and transparent about the ingredients and their purpose. This builds trust and positions the brand as a knowledgeable authority.
• •Adapt the Tone for the Platform: While the core values remain the same, the tone can be adjusted for different channels. Keep it professional and reassuring on the website and in emails, while being more energetic, trendy, and conversational on social media like TikTok and Instagram.
• •Foster a Sense of Community: Use inclusive language like "our community," "beauty enthusiasts," and "join the conversation." Encourage user-generated content by asking questions and creating brand-specific hashtags to make customers feel like they are part of a larger group.

Social Perception

The brand is perceived as a local, accessible supplier of a wide array of beauty products in Bahrain, specifically a source for popular and trendy beauty tools and treatments. The overall perception appears to be generally neutral to positive.

Copy Examples

• •Tired of fighting frizz? Transform your hair from dull and damaged to silky-smooth with our Karseell Collagen Hair Mask. Our salon-quality treatment deeply nourishes for hair that's not just beautiful, but truly healthy. Tap 'Shop Now' to start your hair transformation today!
• •Effortless curls are just a click away! ✨ Introducing the new Professional Auto Hair Curler. Get perfect, long-lasting curls without the guesswork. Ready for your glow-up? Link in bio to shop the latest in hair innovation!
• •Your beauty journey just got better! As a valued member of the Trendbendersbh family, we're giving you exclusive early access to our new collection of skin care serums. Discover potent formulas designed to make you glow with confidence. Because you deserve to feel beautiful, every day.
• •The secret to salon-perfect hair at home? It's all in the ingredients. Our Argan Oil Deep Conditioner is a game-changer for dry, damaged hair. #HairGoals #HealthyHair #BeautyHacks
• •At Trendbendersbh, we believe beauty is a feeling. It's the confidence in your smile, the glow in your skin, and the power to express your unique self. That's why we're dedicated to bringing you a curated selection of high-quality, effective beauty products that deliver real results.