Brand Tone

Confident, Accessible, Positive, Quality-Focused, Proudly French

Brand Values

• •Quality Craftsmanship
• •Accessibility
• •Timelessness & Trendiness
• •Customer Satisfaction
• •Heritage & Family Business
• •Sustainability (implied)

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Confident, Accessible, Positive, Quality-Focused, Proudly French) with specific examples of words to use and avoid. This ensures everyone writing for the brand is aligned.
• •Emphasize Heritage & Expertise: Consistently weave in the brand's long history through Lener Cordier and French craftsmanship to build trust and highlight quality.
• •Focus on the "Why": Connect with customers by sharing the brand's passion for making women feel good and stylish, and the initial sustainable idea of using fabric remnants.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," describe the elements that contribute to it – "mastered cuts," "rigorously selected fabrics," "in-house ateliers," "attention to detail."
• •Maintain a Positive and Inclusive Language: Use uplifting and welcoming language that resonates with the brand's aim to cater to all women and bring "pep and fun" to their wardrobes. Ensure imagery and copy reflect diversity.

Social Perception

High-Quality Products, Good Value for Money, Reliable and Trustworthy, Stylish and Fashionable, Specialist in its niche (coats and trench coats).

Copy Examples

• •Headline: Parisian Chic, Crafted for You. Discover Trench & Coat. Body: Experience the joie de vivre with our meticulously crafted coats. Born from 70 years of French expertise, each piece blends timeless style with modern flair, made to make you feel fabulous. Quality you can touch, at prices you’ll love.
• •Headline: Your Signature Style Starts Here. The Perfect Coat Awaits. Body: At Trench & Coat, we believe a coat isn't just an outer layer—it's the heart of your wardrobe. Explore vibrant colors, exquisite fabrics, and cuts designed for every woman. Find your perfect match today.
• •Headline: Own Your Look. Own the Season. Trench & Coat. Body: Step out in confidence with outerwear that’s as unique as you are. From reinvented classics to the latest trends, our coats are designed in our French ateliers to bring a touch of fun and positivity to your everyday.
• •Headline: The Art of the Coat, Mastered in France. Body: Since 1954, our family has been perfecting the art of coat making. Trench & Coat brings you this heritage with a fresh, modern twist. Uncompromising on quality, accessible to all.
• •Headline: Feel the Difference Quality Makes. Ethically Crafted, Beautifully Designed. Body: We control every stitch, from design to our own European workshops, ensuring your Trench & Coat piece is made to last. Discover beautiful, durable outerwear born from a passion for detail and responsible craftsmanship.