Brand Tone

Authentic & Traditional, Family-Oriented & Welcoming, Friendly & Approachable, Nostalgic, Playful & Modern (especially on TikTok)

Brand Values

• •Family
• •Tradition & Heritage
• •Quality
• •Community
• •Customer Service
• •Authenticity

Best Practices

• •Emphasize Family & Heritage: Always weave in the story of the family, the bakery's long history since 1960, and its Italian roots. Use words like 'generations,' 'tradition,' 'Nonna's recipe,' 'since 1960.'
• •Use Warm & Welcoming Language: Employ friendly, inviting, and inclusive terms. Make the audience feel like they are part of the Tre Mari community. Words like 'welcome,' 'gather,' 'share,' 'your neighbourhood bakery' can help.
• •Highlight Authenticity & Quality: Stress the use of fresh ingredients, homemade recipes, and the genuine taste of Italy. Mention specific Italian product names or traditional baking methods where appropriate.
• •Be Community-Focused: Talk about their connection to St. Clair West and the broader Toronto community. Share stories or posts that reflect local engagement or how they serve their diverse clientele.
• •Adapt, But Stay True: While platforms like TikTok can allow for more playful and trendy content, ensure the core values of family, tradition, and quality still shine through. The voice can be adapted to the medium, but the underlying message should remain consistent. For example, a fun TikTok video can still end with a nod to family or a traditional product.

Social Perception

Beloved Institution, Authentic Italian Experience, High-Quality Products, Family-Friendly & Welcoming, Community Hub, Good Value (especially Too Good To Go)

Copy Examples

• •Headline: A Taste of Tradition in Every Bite. Since 1960. Body: For over 60 years, the Deleo family has been sharing our cherished Italian recipes with Toronto. From our hearth to your home, experience the warmth and flavour of Tre Mari Bakery. Don't forget the bread! Call to Action: Visit us on St. Clair West or shop online today!
• •Headline: More Than a Bakery, We're Family. Body: Step into Tre Mari and feel the embrace of Italian hospitality. We’re proud to be your neighbourhood gathering place, serving up smiles, fresh bread, and the sweet treats that make life a little brighter. What can we bake for you today? Call to Action: Explore our cakes, pastries, and hot table!
• •Headline: Celebrate Your Moments with Tre Mari. Body: From birthdays to ‘just because’ days, our authentic Italian cakes and pastries are made from scratch with love and the freshest ingredients. Let us add a touch of sweetness to your special occasions. Call to Action: Order your custom cake or catering platter now!
• •Social Media Post (with an image of fresh cannoli): That Friday feeling, made even sweeter with our classic cannoli! 🇮🇹 Filled with tradition and a whole lot of love, just like Nonna used to make. Tag a friend who needs this treat! #TreMariBakery #ItalianPastries #TorontoFood #FamilyRecipe
• •About Us Snippet (for website or brochure): Since 1960, Tre Mari Bakery has been the heart of Toronto's Corso Italia. As a third-generation family business, we pour our passion for authentic Italian baking into everything we create – from our signature breads and pastries to our comforting hot meals. We believe in quality, community, and the joy of sharing good food with loved ones.