Brand Tone

Authentic & Traditional, Warm & Inviting, Convenient & Modern, Quality-focused & Natural, Passionate & Story-driven

Brand Values

• •Authenticity
• •Quality
• •Convenience
• •Community & Support
• •Heritage
• •Innovation

Best Practices

• •Always Emphasize "Authentic" and "Homemade": Whether describing a spice blend or a ready-meal, root the language in tradition, genuine recipes, and the care of home cooking.
• •Highlight Convenience without Sacrificing Quality: Position Trelish as a smart solution for modern life that doesn't compromise on taste or natural ingredients. Use phrases like "effortless tradition" or "authentic, made easy."
• •Tell Stories: Share the origins of recipes, the stories of the home chefs you partner with, or the journey of the ingredients. This reinforces the personal, passionate aspect of the brand.
• •Use Warm, Inclusive, and Evocative Language: Words like "cherished," "heartwarming," "comfort," "aroma," "flavorful," and "celebration" can create an inviting and sensory experience for the reader.
• •Maintain Transparency about Ingredients and Process: Consistently mention "no artificial preservatives, colors, or flavors" and highlight the use of "premium" or "high-grade" ingredients to build trust and reinforce the quality value.

Social Perception

Positive for Coffee, Appreciation for Convenience, Trust in Natural Ingredients, Emerging Brand Awareness, Mixed Reception on Flavored Coffee, Associated with Authenticity

Copy Examples

• •Headline: Rediscover Grandma's Biryani. Ready in Minutes. Body: Craving that authentic, slow-cooked biryani taste but swamped with work? Trelish brings you the heart of Indian tradition, sealed with love and ready for your table. No artificial anything, just pure, homemade goodness. Taste the tradition, effortlessly. Focus: Authenticity, Convenience, Natural.
• •Headline: Your Morning Filter Coffee Ritual, Simplified. Body: That perfect cup of South Indian filter coffee – the rich aroma, the robust taste. Now, enjoy it anywhere, anytime with Trelish's ready-to-use liquid brew. Made from premium beans, for a truly authentic experience without the wait. Real coffee, real easy. Focus: Authenticity, Convenience, Quality.
• •Headline: From Our Home Chefs to Your Home Table. Body: At Trelish, we partner with talented home chefs across India, bringing their treasured family recipes to you. Every bite is a story, every meal a celebration of authentic Indian heritage. Support tradition, savor the taste. Focus: Authenticity, Community, Heritage.
• •Headline: No Nasties, Just Delicious. Body: Tired of reading labels filled with artificial colors, flavors, and preservatives? So are we. Trelish foods are made the way they should be – with honest ingredients and a lot of heart. Just like homemade. Focus: Natural, Quality, Authenticity.
• •Headline: Travel Through India, One Bite at a Time. Body: From the fragrant curries of the North to the comforting Poha of the West, Trelish is your passport to India's diverse culinary landscape. Explore authentic regional dishes, ready to relish whenever you are. What journey will your tastebuds take today? Focus: Authenticity, Variety, Convenience.