Brand Tone

friendly, passionate, and inspiring

Brand Values

• •Passion for Plants and Design
• •Quality and Craftsmanship
• •Functionality
• •Sustainability & Natural Materials
• •Customer Connection and Community
• •Woman-Owned Business
• •Made in the USA

Best Practices

• •Embrace Enthusiasm: Let your genuine passion for plants and design shine through in your language. Use positive and inspiring words.
• •Focus on "You" (the Customer): Address the customer directly and highlight how treleaf products can benefit them and their plants (e.g., "elevate *your* indoor jungle," "help *your* plants thrive").
• •Highlight Craftsmanship and Quality: Subtly weave in details about the handmade nature, quality materials (like specific wood types), and US-based production to reinforce value.
• •Be Visually Cohesive: Ensure your copy complements your visual branding. The elegance and natural feel of the products should be reflected in the words used.
• •Engage and Educate: Share tips, answer questions, and encourage interaction. This builds community and reinforces the supportive, friendly aspect of the brand.

Social Perception

Customers generally perceive treleaf very positively as having High-Quality and Beautiful Products, being Functional and Effective with Good Customer Service. There is Appreciation for Design and Materials as well as Supporting a Small, Woman-Owned Business.

Copy Examples

• •Headline: Elevate Your Indoor Jungle. Body: Give your beloved houseplants the stylish support they deserve. Our handcrafted wooden trellises are designed to not only encourage healthy growth but to transform your plants into living art. Discover the treleaf difference.
• •Headline: More Than Just Support, It's a Statement. Body: Tired of plain stakes and messy moss poles? Our nature-inspired trellises add a touch of elegance and personality to your green companions. Made with love and sustainable wood, right here in the USA.
• •Headline: Watch Them Climb, Beautifully. Body: From trailing pothos to majestic monsteras, our modular and wall-mounted trellises provide the perfect framework for your plants to reach new heights. Easy to use, stunning to behold.
• •Headline: The Perfect Gift for the Plant Parent in Your Life. Body: Searching for a unique and thoughtful present? Our plant accessories, inspired by nature's own designs, are sure to delight any plant enthusiast. Give the gift of thriving, beautiful greenery.
• •Headline: Join the treleaf Tribe! Body: We're more than just a shop; we're a community of passionate plant lovers! Follow us for styling inspiration, plant care tips, and be the first to know about new designs. Let's grow together!