Brand Tone

Empowering, Caring & Reassuring, Stylish & Elegant, Innovative & Discreet, Trustworthy & Reliable

Brand Values

• •Safety & Security
• •Style & Beauty
• •Independence & Dignity
• •Innovation
• •Empowerment
• •Quality

Best Practices

• •Lead with Style, Reassure with Safety: Always highlight the aesthetic appeal first in visuals and headlines, then seamlessly introduce the safety features. The core message is "Safety with Style."
• •Emphasize Empowerment and Independence: Frame the product not as a device for the vulnerable, but as a tool for confident, independent living. Avoid fear-based marketing.
• •Tell the Founder's Story: Mara Perlmutter's inspiration is relatable and adds an authentic, caring dimension to the brand. This builds trust and emotional connection.
• •Clearly Explain the "How It Works" Simply: While the technology is sophisticated, the explanation should be straightforward and user-friendly, focusing on ease of use and reliability.
• •Showcase Versatility and Real-Life Use: Use visuals and testimonials to demonstrate how Trelawear fits into diverse lifestyles and outfits, reinforcing its role as everyday jewelry. Highlight that pendants can be worn with different chains or attached to bags.

Social Perception

Positive Innovation, Appreciation for Design, Peace of Mind, Empowering Choice, Niche but Growing Appeal

Copy Examples

• •Headline (Website/Ad): "Live Boldly. Live Safely. Trelawear: Your stylish guardian angel, always on call."
• •Social Media Post (Instagram - with image of diverse women wearing Trelawear): "Elegance that empowers. Safety that shines. ✨ Trelawear is more than jewelry; it's confidence you can wear. Discreetly connecting you to help when you need it most. #SafetyWithStyle #Trelawear #EmpoweredWomen #PeaceOfMind"
• •Product Description Snippet: "Crafted for your life, designed for your style. Our [Pendant Name] necklace seamlessly integrates life-saving technology into a beautiful piece you’ll love to wear every day. Because safety should never mean sacrificing elegance."
• •Email Subject Line (Targeting family members): "Give the Gift of Peace of Mind (and Style!) with Trelawear."
• •Short Ad Copy (Facebook/Google): "Finally, a personal emergency alert that’s as stylish as you are. Trelawear pendants offer discreet protection with a touch of a button. Look fabulous, feel secure. Learn more."