Brand Tone

Friendly and Approachable, Optimistic and Joyful, Heartfelt and Sincere, Enthusiastic and Passionate, Lightly Humorous/Playful

Brand Values

• •Happiness
• •Giving Back (Social & Environmental Responsibility)
• •Authenticity and Heart
• •Quality and Durability
• •Adventure and Exploration
• •Community
• •Sustainability and Ethical Production
• •Kindness and Gratitude

Best Practices

• •Embrace "Happiness-Inspired" Language: Consistently use words and phrases that evoke joy, optimism, comfort, and adventure. Focus on the positive feelings the products and brand mission bring.
• •Lead with Heart and Authenticity: Share the story of the founders and the "small business with heart" aspect. Let genuine passion for the products and mission shine through in all communications.
• •Highlight the "Feel Good. Do Good. Pass It On." Mantra: Integrate this core message naturally into product descriptions, social media posts, and customer interactions to reinforce brand values.
• •Maintain a Personal and Approachable Voice: Write as if you're talking to a friend. Use "we" and "you" to foster connection. Respond to customer inquiries and comments with warmth and sincerity.
• •Show, Don't Just Tell, the Impact: Regularly share stories and updates about the tree planting and other give-back initiatives. Use visuals and testimonials to demonstrate the positive impact customers make with their purchases.

Social Perception

Highly Positive Customer Feedback, Loved for their Mission, Excellent Customer Service, Products Deliver on Promises, Seen as a Trustworthy Small Business

Copy Examples

• •Headline: More Than a Blanket: It's a Happiness Weaver. Body: Wrap yourself in warmth that gives back. Every handwoven Trek Light blanket is crafted from recycled materials by talented artisans and plants a tree for our planet. Cozy up, feel good, do good. #TrekLightHappiness
• •Headline: Adventure-Ready. Planet-Approved. Body: From mountain peaks to backyard hangs, our hammocks are your trusty companions for every escape. Lightweight, durable, and every purchase helps plant a forest. Where will your Trek Light Gear take you next? #FeelGoodDoGoodPassItOn
• •Headline: Little Business, Big Heart, Happy You. Body: We're Seth & Heather, and for 20 years, we've poured our hearts into Trek Light Gear. Our mission? To spread a little joy, one awesome product at a time. Thanks for being part of our story and helping us make a difference. Your happiness is our guarantee!
• •Headline: Style That Smiles Back at the Planet. Body: Rock a hat that says more. Our vibrant designs bring the sunshine, and our commitment to planting trees with every sale brings a little more green to the world. Look good, feel amazing, and pass on the positivity! #TrekLightStyle #SustainableJoy
• •Headline: Your Daily Dose of Happy, Packed. Body: Our Everyday Fanny Pack isn't just about carrying your essentials; it's about carrying a little piece of sunshine. Designed for comfort, built for adventures, and created with love by a small business that believes in making the world brighter. Grab yours and let the good times roll!