Brand Tone

Sophisticated, aspirational, and approachable; a voice that acts as a 'Sophisticated Confidante' by being elegant yet friendly and inviting.

Brand Values

• •Accessible Luxury
• •Timeless Versatility
• •Craftsmanship & Quality
• •Effortless Elegance

Best Practices

• •Balance technical specifications with emotional benefits to justify price while driving desire.
• •Consistently emphasize physical comfort and light-weight design as a primary unique selling proposition.
• •Avoid discount-oriented language like 'cheap', opting instead for terms like 'attainable luxury' or 'affordable elegance'.
• •Encourage layering and stacking in descriptions to reinforce a trendy identity and increase average order value.
• •Maintain a personable persona by using active verbs and occasional enthusiastic exclamations to remain engaging.

Social Perception

Regarded as a reliable 'hidden gem' offering high value-for-money, particularly favored for essential staples and comfortable, lightweight jewelry designs.

Copy Examples

• •Meet your new everyday obsession. Our Dotted Hoops are hand-crafted in 24K gold vermeil for that high-shine finish you love, without the heavy weight. Lightweight, hypoallergenic, and ready to turn heads. Shop the staple your jewelry box is missing. #TreisiJewelry #GoldVermeil
• •At Treisi, we believe elegance shouldn't be a luxury reserved for special occasions. We create fun, feminine, and timeless pieces designed to move with you—from morning coffee to evening cocktails. Hand-crafted quality meets unbeatable prices. Discover jewelry you’ll love wearing, every single day.
• •Subject: The 'knock-your-socks-off' sparkle you’ve been waiting for... Body: Treat yourself to the golden standard. Whether you’re layering up your necklaces or looking for that perfect pair of dainty hoops, our latest collection has arrived. Real 24K gold vermeil. Real craftsmanship. Really great prices.
• •Better than gold plated. Discover the Treisi difference with our 24K Gold Vermeil collection. Thick layers of gold over sterling silver mean your favorite pieces stay radiant longer. Affordable, durable, and effortlessly chic. Shop the collection.
• •The Gift of Timeless Style. From classic pearls to hand-crafted gold hoops, find the perfect piece for her (or a well-deserved treat for yourself). Elegant, on-trend, and always affordable. Shop Treisi.