Brand Tone

Youthful & Energetic, Passionate & Purpose-Driven, Adventurous & Outdoorsy, Informal & Approachable, Cool & Trendy

Brand Values

• •Giving Back/Social Responsibility
• •Love for the Outdoors & Adventure
• •Community
• •Making a Difference/Impact
• •Authenticity

Best Practices

• •Always Circle Back to the "Why": Remind your audience of the mission (helping kids, reforestation) in a natural way. This reinforces the purpose-driven tone.
• •Use Youthful, Energetic Language (Where Appropriate): Incorporate current slang or an enthusiastic voice, especially on platforms like TikTok and Instagram, but ensure it still feels authentic to the outdoor/adventure spirit. Avoid corporate jargon.
• •Lead with Passion, Follow with Product: Connect the emotional benefit (adventure, making a difference) with the functional benefit of the apparel (comfort, style, performance).
• •Embrace Storytelling: Share stories of the kids helped, the impact of donations, or Eve's journey. This makes the brand more relatable and the mission tangible.
• •Visual and Verbal Harmony: Ensure the language used in captions, ads, and website copy aligns with the visual style of your images and videos (e.g., adventurous, authentic, slightly edgy but positive).

Social Perception

Emerging Niche Brand, Positively Associated with a Cause, Youth-Focused, Limited Mainstream Visibility (Currently)

Copy Examples

• •Carve your path AND change a life. 🤘 Every Treevy hoodie helps send a kid to the mountains. Gear up, do good, ride on. #TreevyLife #ShredTheGnar #OutdoorImpact
• •🤯WARNING: May cause extreme coziness & good karma! 🔥 Our new drop is LIVE. Snag a sick hoodie, help a kid hit the slopes. Link in bio! #Treevy #HoodieSeason #StyleThatGivesBack #NewThreads
• •Stay wild, stay warm, stay generous. Our 'Mountain Roamer' Dry Ride jacket isn't just built for epic adventures – it's built to create them for others. Waterproof, windproof, and packed with the good vibes of giving back. Join the movement. #BeTreevy #AdventureMore #KidsOutdoors
• •Treevy Drop! Look Cool, Feel Good, DO Good. 🌲❤️
• •Treevy: More than apparel. We're a mission. Founded by a teen snowboarder to share the stoke & protect our playgrounds. Every purchase helps kids & trees. Join us. 🏔️ #BuiltToServe