Brand Tone

Witty, Proud, and Outdoorsy

Brand Values

• •Local Pride & Authenticity
• •Quality & Comfort
• •Originality & Artistry
• •Connection to Nature
• •Community Focus

Best Practices

• •Always Inject Local Flavor: Weave in references to Juneau, the Alaskan lifestyle, local landmarks (like the Mendenhall Glacier), and regional slang ("liquid sunshine") to reinforce authenticity.
• •Lead with Wit, Follow with Quality: Capture attention with a clever pun or humorous phrase, then immediately back it up with a mention of the product's superior comfort, softness, or quality materials. This balances personality with the premium nature of the brand.
• •Use an Adventurous and Active Voice: Frame products within the context of experiences. Use verbs that inspire action, like "explore," "hike," "discover," and "embrace," to connect the apparel with an adventurous lifestyle.
• •Tell the "Why" Behind the Design: Briefly share the inspiration for specific designs, whether it’s a local animal, a funny observation, or a beloved landscape. This adds depth and reinforces the brand's commitment to originality.
• •Maintain a Friendly, Conversational Tone: Write as if you're talking to a friend. Use questions, be approachable, and sign off with warmth. This reflects the positive customer service experience the brand is known for and builds community.

Social Perception

The public perceives Treetop Tees as a "delightful gem" in Juneau. Customers view it as the premier destination for high-quality, unique souvenirs that are superior to those found in typical tourist shops. The brand is highly regarded for its friendly atmosphere and excellent customer service. Repeat business, including from customers who order online after visiting on vacation, indicates strong brand loyalty and satisfaction with product quality. Treetop Tees is seen not just as a store, but as a genuine local business that authentically represents the creative and adventurous spirit of Alaska.

Copy Examples

• •Even when the Alaskan air gets crisp, the vibe stays chill. Our Hang Loose Moose tee is made from the softest fabric imaginable, so you can stay cozy on all your adventures. Juneau what we mean? #TreetopTees #HangLooseMoose #AlaskaStyle #Juneau
• •More Than a Souvenir. It's Your Adventure Uniform. Original designs, ridiculously soft tees, and 100% Alaska-inspired. Shop the collection.
• •Tired of the same old tourist tees? We were too. That's why Treetop Tees was born in Juneau—to create witty, original designs on the softest shirts you'll ever own. From our "Resting Bear Face" to the classic Alaska Flag, wear a piece of the Last Frontier that's as unique as you are. Shop now for free shipping on orders over $75!
• •Warning: Our new hoodies may cause extreme coziness.
• •Here in Juneau, we don't let a little rain stop the adventure—we call it liquid sunshine. This tee is your perfect layer for exploring the rainforest, rain or shine. Screen-printed on a premium, ultra-soft tri-blend fabric, it’s designed to keep you comfortable while you embrace the Alaskan weather with a smile. It's not just a shirt; it's a state of mind.