Brand Tone

Earthy, Personal, and Trustworthy.

Brand Values

• •Sustainability & Eco-Consciousness
• •Quality Craftsmanship
• •Customer-Centricity
• •Authenticity

Best Practices

• •Always Lead with Your 'Why': Start with the mission. Whether it's in an ad or a product description, connect the product back to the core values of sustainability and giving back. The 'one watch, one tree' message is a powerful asset and should be integrated frequently.
• •Maintain a Personal, Human Tone: Use 'we' and 'our' to reinforce the small business feel. When responding to customers, address them by name and be genuinely helpful and conversational, mirroring the current successful approach. Avoid overly corporate or robotic language.
• •Emphasize Natural and Craft-Related Adjectives: Use words like 'handcrafted,' 'natural,' 'sustainable,' 'unique,' 'lightweight,' and 'eco-friendly' to describe the products. This vocabulary constantly reinforces the brand's key attributes.
• •Leverage User-Generated Content: Actively encourage and share customer photos and reviews in marketing copy. This builds authenticity and social proof, reinforcing the brand's trustworthiness. Phrases like 'See how others style their Tree Ticker' create community and inspire confidence in new buyers.
• •Be Transparent and Honest: In all communications, from product details (mentioning hypoallergenic properties) to handling potential issues (like explaining how to adjust links or addressing a faulty product), maintain a tone of honesty and transparency. This builds long-term customer loyalty and trust.

Social Perception

High-Quality & Unique Products, Excellent & Personal Customer Service, Trustworthy & Ethical.

Copy Examples

• •Headline: Wear a watch that gives back to the planet. Body: It's more than just time. It's a statement. Our handcrafted wooden watches are a beautiful piece of nature you can wear every day. And for every watch sold, we plant a tree. Feel good about the time you keep. Shop the collection now and make a difference. #TreeTicker #SustainableStyle #WoodenWatch
• •Image: A high-quality, close-up shot of the new watch on a model's wrist, set against a forest backdrop. Caption: Meet the [Watch Name]. Crafted from sustainably sourced [Wood Type], its unique grain tells a story as individual as you are. Lightweight, natural, and designed to connect you with the world around you. Tap to explore the details. ✨ #Handcrafted #EcoFashion #WatchOfTheDay #TreeTicker
• •Headline: Timeless Design, Rooted in Nature. Sub-headline: Discover handcrafted wooden watches that plant a forest. Free UK delivery & engraving available.
• •Subject: A little something to say thank thanks, from our family to yours. Body: As a small, family-run business, every single order means the world to us. As a thank you for your support, here's an exclusive 15% off your next order. Perhaps a gift for a loved one, or a new style for your own collection? Your support helps our small business grow and helps us plant even more trees.
• •Product Name: The 'Alpine' in Zebrawood & Ebony. Description: Bold yet refined, the Alpine watch is a testament to natural artistry. Handcrafted from rich Ebony wood and striking Zebrawood, no two pieces are ever the same. The hypoallergenic and surprisingly lightweight design ensures comfort from morning to night. It’s not just a timepiece; it’s a piece of the wild, and a promise to our planet.