Brand Tone

Authentic & Story-Driven, Respectful & Appreciative (of nature and time), Crafted & Artisanal, Personal & Sentimental, Knowledgeable & Passionate

Brand Values

• •Connection to History & Nature
• •Craftsmanship & Quality
• •Sustainability & Forest Restoration
• •Meaning & Commemoration
• •Authenticity & Transparency

Best Practices

• •Lead with the Story: Always weave in the narrative of the wood, its history, the ecological mission, or the personal connection the product can offer. This is the brand's strongest differentiator.
• •Emphasize Authenticity and Craftsmanship: Use descriptive language that highlights the handmade nature, the quality of materials (e.g., "sustainably sourced Douglas fir," "meticulously crafted"), and the unique "fingerprint" of each piece.
• •Connect to Emotion and Milestones: Frame the products as more than objects – they are keepers of memories, symbols of time, and markers of important life events. Use words that evoke sentiment, legacy, and personal significance.
• •Maintain a Tone of Reverence for Nature and Time: Let the language reflect a deep respect for the environment and the concept of history unfolding through the tree rings. Avoid overly casual or trendy slang that might dilute this core value.
• •Be Transparent and Educational: Briefly explain the significance of the tree rings, the source of the wood, and the brand's commitment to forest restoration. This reinforces credibility and appeals to conscious consumers.

Social Perception

Customers and the public generally perceive Tree Ring Pens as a brand that offers: Unique and Meaningful Products, High-Quality Craftsmanship, A Connection to a Story, Excellent Customer Service, Environmentally Conscious. The products are often purchased as significant gifts due to their sentimental value and unique appeal.

Copy Examples

• •Headline: Hold a Century in Your Hand. Body: Each Tree Ring Pen is more than a fine writing instrument; it's a tangible piece of natural history. Crafted from Douglas firs that have witnessed decades, even centuries, unfold, our pens carry the silent stories of the forest. Discover the year your story began, etched in time.
• •Headline: Write Your Next Chapter, Inspired by the Past. Body: Our handcrafted pens are born from a passion for forestry and a reverence for time. Each ring tells a tale of resilience and growth, a perfect companion as you pen your own milestones and memories. Gift a legacy, a story waiting to be written.
• •Headline: More Than a Gift, It's a Piece of Living History. Body: Looking for a truly unique and heartfelt present? A Tree Ring Pen or Watch connects its owner to the enduring spirit of ancient forests. Made with sustainably sourced wood, each purchase also contributes to vital forest restoration efforts. Give a gift that matters.
• •Headline: The Forester's Craft, The Writer's Companion. Body: From the heart of Montana's forests to your desk, our pens are meticulously shaped by founder and forest ecologist Dave Wager. Experience the warmth of wood, the beauty of its natural grain, and the profound connection to time itself.
• •Headline: Mark Your Milestones with Meaning. Body: Commemorate a birth, an anniversary, or a personal achievement with a Tree Ring creation. We can even mark a significant year on the wood, aligning your personal timeline with the life of the tree. Own a story. Own a Tree Ring.