Brand Tone

creative, trendy, empowering, approachable, and fun

Brand Values

• •Artistry & Self-Expression
• •Accessibility
• •Trend-Consciousness
• •Quality & Craftsmanship

Best Practices

• •Use Empowering Language: Frame your customers as 'artists' and 'creators.' Use words like 'design,' 'craft,' 'express,' and 'create' to reinforce the brand's value of self-expression.
• •Focus on the 'How-To': Since a large part of the brand's appeal is accessibility, ensure copy for social posts and product pages clearly explains how easy it is to apply the nails or use the tools. Phrases like 'Apply in seconds,' 'No appointment needed,' and 'Your at-home nail studio' are effective.
• •Speak the Language of Trends: Stay current with nail art terminology (e.g., 'almond shape,' 'stiletto,' 'glossy finish,' 'chrome,' 'Y2K'). This shows your audience that the brand is authentic and knowledgeable.
• •Highlight the Handcrafted Quality: Repeatedly use terms like 'handmade,' 'hand-painted,' and 'handcrafted' to differentiate the products from cheaper, mass-market alternatives and to justify premium pricing.
• •Be Visually Descriptive: The product is visual, so the copy should be too. Use evocative and sensory language to describe the designs, such as 'Sparkle and shine, making you the center of attention' or 'using colorful brushes to create unique landscapes on your fingertips.'

Social Perception

Perceived as a creative hub and resource for the nail art community, a source of inspiration, and a provider of tools for creative expression, particularly on TikTok, with high positive engagement.

Copy Examples

• •Your Fingertips Are The Canvas. We Provide The Art.
• •Don’t just follow trends, set them. Our new 'Spirit of the Wind' press-ons are here to make a statement. Handcrafted, reusable, and ready in seconds. Tap to shop your new look.
• •Tired of expensive salon visits? Become your own nail artist with Treerii. Our handmade press-on nails and easy-to-follow tutorials give you flawless, creative designs from home. Discover your style today.
• •Why be subtle when you can shine? Each gem is placed by hand to catch the light and all the attention. This isn’t just a manicure; it’s a masterpiece. Reusable and designed to last.
• •✨ New Drop Alert: Your Next Favorite Nail Art is Here.