Brand Tone

authentic, passionate, and professional

Brand Values

• •Sustainability and Environmental Responsibility
• •Community and Regional Contribution
• •Quality and Craftsmanship
• •Innovation and a Forward-Thinking Approach
• •Connection

Best Practices

• •Lead with the 'Why': Always start with the mission—the love for the forest and the community. Whether writing about a product or a job opening, connect it back to the core values of sustainability and regional contribution.
• •Use Authentic and Grounded Language: Avoid overly corporate or generic marketing speak. Use specific details about Tabayama, the types of trees, and the forestry process to maintain authenticity.
• •Highlight the Human Element: Share stories of the team, the artisans, and the community. The passion of the people behind the brand is a key asset. Featuring employee stories, like the one about the employee passionate about mountain biking, can add a personal touch.
• •Emphasize Quality through Process: Explain how the products are made. Descriptions like "naturally dried," "hand-finished," and "sustainably harvested" reinforce the values of quality and environmental responsibility.
• •Maintain a Tone of Confident Expertise: Communicate as passionate professionals and specialists in the field of forestry. Share knowledge about the forest, wood, and sustainable practices to build trust and authority.

Social Perception

The public perception of 株式会社TreeLumber is overwhelmingly positive, viewing them as a provider of high-quality and desirable products, a model for modern and sustainable forestry, a trustworthy and authentic local business, and an attractive employer that cares for its employees.

Copy Examples

• •From our forest to your home. Each piece of TABAWOOD firewood is a piece of the Tabayama forest, carefully selected and naturally dried to bring you a superior, long-lasting warmth. Experience the difference that quality and care make.
• •Discover the scent of the forest with Hinoki Essential Oil from our partners at @TreeLumber. Crafted from sustainably harvested hinoki cypress in the Tabayama mountains, it's a small bottle of natural tranquility. #SupportLocal #SustainableLiving #Yamanashi
• •More than a job, it's a mission. At TreeLumber, we're redefining forestry. We're looking for passionate individuals who aren't afraid to get their hands dirty and help us build a sustainable future for our forests and our community. Join us.
• •Feel the power of the forest. Join a TreeLumber forestry experience and learn the art of sustainable woodcutting from the experts. It's more than a tour; it's a connection to nature you won't forget.
• •The TABAWOOD cutting board is not just a kitchen utensil; it's a piece of the forest's story. Made from locally sourced wood, its unique grain tells the tale of the tree's life in the mountains of Tabayama. Bring natural elegance to your kitchen.