Brand Tone

Eco-conscious and Passionate, Artistic and Whimsical, Positive and Joyful, Transparent and Authentic, Community-Oriented and Caring, Approachable and Friendly

Brand Values

• •Sustainability
• •Artful Simplicity & Quality
• •Social Impact & Giving Back
• •Made in the USA
• •Employee Empowerment
• •Transparency
• •Spreading Positivity

Best Practices

• •Prioritize "Eco-Conscious" Language: Always weave in mentions of sustainability, recycled materials, solar power, or planet-friendly practices naturally within the copy. This reinforces your core identity.
• •Embrace "Artful & Positive" Descriptions: Use words that evoke creativity, joy, vibrancy, and connection when describing the cards and the act of sending them.
• •Maintain Transparency and Authenticity: Be straightforward about your materials and processes. Share stories about your artists, your team (especially now being employee-owned), and your charitable impact.
• •Keep it Approachable and Warm: Avoid overly technical jargon. The tone should feel like a friendly conversation with someone who genuinely cares about both people and the planet.
• •Highlight "Made in the USA" and Community Values: When relevant, mention that products are made in the USA and emphasize the community aspect, whether it's supporting artists, employees, or charitable causes.

Social Perception

Highly Positive for Eco-Friendliness, Appreciation for Art and Design, Seen as a Quality Product, Trusted Brand, Support for Charitable Efforts

Copy Examples

• •Headline: Send a Little Sunshine, Sustainably. Body: Our vibrant cards are made with 100% post-consumer recycled paper and a whole lot of love for the planet. Brighten their day and feel good doing it. #ArtfullyGreen #TreeFreeGreetings
• •Headline: More Than a Card, It's a Connection. And a Commitment. Body: Each Tree-Free card is a piece of art designed to share joy, crafted with care in the USA using solar power. Because caring for each other and the Earth go hand in hand. #EcoFriendlyLove #MadeInUSA
• •Headline: Celebrate Beautifully, Responsibly. Body: From whimsical birthdays to heartfelt thank yous, find the perfect message on our stunning, eco-conscious cards. Printed on 100% recycled paper, because every little bit helps our planet thrive. #SustainableStyle #JoyfulGiving
• •Headline: Art That Speaks Volumes (Without Harming a Single Tree). Body: Discover unique designs from talented artists, all printed on tree-free paper. We believe in creativity that’s kind to the earth. Share a smile, save a tree. #EcoArt #GreetingCardsThatCare
• •Headline: Now Employee-Owned, Still Planet-Focused! Body: We’re thrilled to be an employee-owned company! Our passion for creating beautiful, sustainable greeting cards is stronger than ever. Join us in spreading positivity, one artful, eco-friendly card at a time. #SharedSuccess #SustainableFuture