Brand Tone

Professional, innovative, and solution-oriented, with clear, direct language focusing on functional benefits, expert understanding of medical professionals' pain points, and a commitment to quality and continuous improvement.

Brand Values

• •Innovation and Problem-Solving
• •Quality and Durability
• •Customization and Personalization
• •Customer-Centricity
• •Commitment to Excellence

Best Practices

• •Lead with the 'Why': Always start copywriting by addressing the problem the product solves. This reinforces the solution-oriented aspect of the brand.
• •Use Professional, Direct Language: Avoid overly casual slang or jargon that could dilute the brand's professional and expert image. Keep sentences clear and focused on function and benefit.
• •Highlight Innovation: Consistently mention the 3D printing process and the ability to customize. Frame this as a technological advantage that allows for rapid innovation and personalization not available with traditional manufacturing.
• •Incorporate Credibility: Regularly reference that the products are designed based on real-world medical field experience. This builds trust and authenticity.
• •Emphasize Quality and Durability: Use confident language that speaks to the product's strength and reliability. Mentioning that products are tested reinforces the commitment to quality.

Social Perception

Highly positive; customers perceive the brand as providing high-quality, clever, and essential tools that improve their daily work. The founder's nursing background lends significant credibility, establishing Tree Dee Designs as a specialized and trusted resource within the medical community.

Copy Examples

• •For the 'ID PassPal': Headline: Your Role, Recognized. Body: Stop the 'who's who' shuffle. The ID PassPal frames your ID with a clean, professional border and clearly displays your title. Lightweight, durable, and fully customizable. Elevate your professional presence at a glance.
• •For the 'ECG Lead Liberator': Headline: Untangled. Uninterrupted. Body: Seconds count. Don't waste them fighting a web of ECG leads. The Lead Liberator keeps your lines organized and ready for immediate use. A simple solution for a critical task.
• •For a new product launch on Facebook: Post: We saw another problem and 3D printed the solution. Introducing the [New Product Name]—designed to make your shift smoother. Based on direct feedback from professionals in the field, this [brief product description] is a game-changer. Learn more and customize yours today. #paramedictools #nursehacks #3Dprinting
• •General Brand Ad: Headline: Designed by a Nurse, for Nurses. Body: We know the field because we've been there. Tree Dee Designs creates innovative, 3D-printed solutions to the daily challenges you face. From organizing equipment to enhancing safety, our products are built to perform. Gear up with tools you can trust.
• •For the 'Scope ToGo' case: Headline: Your Scope's Bodyguard. Body: Your GlideScope Go is a vital tool. Protect it. The Scope ToGo case offers rugged, lightweight protection against the bumps and drops of a fast-paced environment. Because your most important equipment deserves dedicated security.