Brand Tone

Friendly, Approachable, Professional, Trustworthy, Caring, Thoughtful, Celebratory, and Joyful

Brand Values

• •Quality: Sourcing high-quality products, including gourmet and artisanal items.
• •Customer Satisfaction: Aiming to make gifting easy, enjoyable, and memorable.
• •Support for Local/Canadian Businesses: Prioritizing products from local and Canadian artisans where possible.
• •Thoughtfulness and Care: Believing every gift tells a story and taking pride in creating unique arrangements.
• •Reliability: Ensuring gifts are delivered with care and on time.

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, professional, caring, celebratory), including "do's and don'ts" for language, specific phrases to use or avoid, and how to address different customer interactions (e.g., inquiries, complaints, compliments).
• •Prioritize "Thoughtful" and "Caring" Language: Infuse copy with words that convey empathy, consideration, and the joy of giving. Phrases like "handpicked with care," "thoughtfully curated," "to brighten their day," "share a little joy" reinforce the brand's values.
• •Highlight Quality and Local Sourcing: Consistently mention the high quality of products and, where applicable, their local or Canadian origins. This reinforces professionalism and the brand's commitment to supporting local artisans.
• •Maintain a Friendly and Approachable Demeanor: Use welcoming language, address customers warmly (even in automated messages), and keep a conversational yet respectful style, especially on social media. Use emojis appropriately on platforms like Instagram to add warmth.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, email newsletters, or customer service responses, the tone should remain consistent. Regularly review content across platforms to ensure it aligns with the established brand voice. This builds trust and a recognizable brand personality.

Social Perception

A reliable, high-quality provider of thoughtful gifts, that focuses on Canadian-owned and local sourcing that resonates well with customers who value supporting local economies, and a trusted supplier for a niche crafting community.

Copy Examples

• •Facebook/Instagram Post (New Product): Brighten someone's day with our new 'Sunshine Delights' basket! ☀️ Packed with locally sourced gourmet treats and handcrafted goodies, it's the perfect way to send a little joy. Because every special moment deserves a thoughtful touch. Shop now – link in bio! #GiftBaskets #TreatsAndBaskets #ShopLocalCanada #SendJoy
• •Website Homepage Banner: Thoughtfully Curated, Beautifully Delivered. At Treats and Baskets, we believe gifting is an art. Discover unique gift baskets handcrafted with care and filled with the finest Canadian treats for every occasion. Make their moment memorable.
• •Email Marketing Subject Line (Seasonal Promotion): Make This [Holiday Name] Unforgettable with Treats and Baskets! ✨ (Body Snippet): From our workshop to their doorstep, each Treats and Baskets gift is a promise of quality and heartfelt celebration. Explore our [Holiday Name] collection, brimming with festive flavours and delightful surprises, all chosen with care.
• •Product Description Snippet (for a Sympathy Basket): In moments that matter most, express your heartfelt condolences with our 'Gentle Thoughts' basket. This carefully selected assortment of comforting treats and soothing teas offers a quiet gesture of support, handcrafted with sincere care and delivered with dignity. We're here to help you share a message of comfort when words are hard to find.
• •"About Us" Page Excerpt: More than just baskets, we deliver moments. Treats and Baskets was born from a passion for thoughtful gifting and a love for Canadian craftsmanship. We take pride in selecting the finest local and artisanal products, because we know that the best gifts tell a story – a story of care, celebration, and connection. Let us help you tell yours.