Brand Tone

Passionate, Community-Centric, and Encouraging

Brand Values

• •Supporting Local
• •Community and Collaboration
• •Accessibility and Value
• •Showcasing Quality
• •Positive Storytelling

Best Practices

• •Lead with Positivity and Passion: Always frame the message in an encouraging and enthusiastic light. Use vibrant, positive language and avoid focusing on negative aspects like high costs, instead highlighting the value and experience.
• •Champion the Local Hero: In every piece of copy, make a local restaurant, chef, or producer the star. Tag them, tell their story, and focus on what makes them special. This reinforces the core value of supporting local.
• •Emphasize Community and Connection: Use inclusive language like "we," "us," and "our foodie community." Encourage user-generated content by asking questions and prompting followers to share their experiences.
• •Clearly Communicate the "Win-Win": Always articulate the dual benefit: diners save money and discover great food, while restaurants get valuable promotion. This transparency builds trust and reinforces the brand and let the good times roll! 🎉 #TreatsOfTaupo #TaupoFoodie #LocalFlavors

Social Perception

The public and media perceive Treat NZ, especially through its "Treats of Taupō" initiative, as a positive force for the local economy and hospitality sector. It is seen as a proactive and innovative platform that champions local businesses. Mentions describe it as "NZ's coolest foodie club" and praise its mission to showcase the region's rich culinary offerings. For users, it is perceived as a valuable service that provides tangible savings and encourages culinary exploration. The brand is viewed as a credible and passionate advocate for New Zealand's food scene.

Copy Examples

• •Tired of the same old takeaway? Let's change that! ✨ @[Restaurant_Handle] is serving up the most incredible [Dish Name] and our members get an exclusive 2-for-1 deal. Good food, good mood, and a great deal. Tap the link in our bio to join the club and discover your new favourite spot! #TreatNZ #SupportLocalNZ #AucklandEats
• •This is Taupō like you've never tasted it before! 湖 Join us for Treats of Taupō (Sept 20-28) and celebrate our incredible chefs, brewers, and producers. From lakeside feasts to exclusive tasting events, it’s time to put our town on the foodie map! Get your tickets and see the full calendar now. 👉 [Link] #TreatsOfTaupo #LoveTaupo #NZFood
• •Ditch the Dishes - We've Got 15 New Deals For You!
• •Dine out more. Spend less. Support local. That's the Treat NZ promise. Join the club for just $12/month and unlock hundreds of exclusive dining deals across New Zealand.
• •POV: You just joined Treat NZ and your wallet is as happy as your stomach. The caption would encourage users to share their own favourite local eats.