Brand Tone

Playful, Enthusiastic, and Educational

Brand Values

• •Novelty and Fun
• •Quality and Natural Ingredients
• •Entrepreneurial Spirit
• •Community and Customer Satisfaction

Best Practices

• •Lead with Fun, Follow with Facts: Start with exciting, playful language ("flavor explosion," "crunch-tastic") to grab attention, then follow up with the "how" and "why" (explaining the freeze-drying process, a focus on quality) to build trust and authority.
• •Embrace Sensory Language: The appeal of freeze-dried candy is the texture and sound. Use words like crunch, snap, crispy, airy, light, melt-in-your-mouth, and satisfying to create a vivid sensory experience for the reader.
• •Use Emojis Strategically: Employ emojis on social media to enhance the playful and enthusiastic tone. Use them to add color and visual interest that aligns with the vibrant nature of the candy products. 🌈✨🍬
• •Maintain Authenticity with the Founder's Story: Continue to weave in the brand's origin story and its identity as a woman-owned business. This personal touch builds a stronger community and differentiates the brand from larger, faceless competitors.
• •Segment and Clarify: Address the brand identity confusion head-on. If both product lines (human snacks and pet treats) are under the same core brand, create clearly distinct messaging, packaging, and perhaps even separate social media handles (e.g., @TreatlyPets) to avoid diluting the brand message and confusing customers.

Social Perception

Customers perceive Treatly as a provider of fun, trendy, and highly enjoyable snacks, successfully tapping into the TikTok-driven freeze-dried candy trend with a multisensory appeal. The freeze-dried fruit line is seen as a healthy, convenient snack. However, there is significant potential for brand confusion due to the existence of "Treatly" branded dog treats.

Copy Examples

• •Taste the crunch-tastic rainbow! 🌈 We've supercharged your favorite fruity flavors into light, airy, and intensely crispy bites. This isn't just candy; it's a flavor explosion that melts in your mouth. Ready to Snack on the WILD Side? Tap to shop!
• •Warning: Our Sour Crunchies are not for the faint of heart. They're for the bold, the brave, and the super sour seekers. Get that satisfying snap, then a blast of tangy flavor. Can you handle it? #freezedriedcandy #asmr #sourcandy #candychallenge #treatly
• •Adventure-Ready Snacking. 100% Fruit. 0% Added Stuff. Our freeze-dried fruits are the lightweight, nutrient-packed, and delicious fuel for your next journey. Just pure, natural goodness.
• •The Snack Everyone Can Agree On. From dangerously delicious candy adventures to perfectly pure fruit bites, Treatly has a treat for every taste. Surprise your family with a fun, new way to snack. Long-lasting, mess-free, and packed with flavor! Shop our bundles and save.
• •The TREATLY Mystery Bundle | An Unforgettable Flavor Adventure! Can’t decide? Let us do it for you! The TREATLY Mystery Bundle is your ticket to a world of crunchy, crispy, and wildly flavorful fun. We’ll hand-pick 5 of our most popular freeze-dried treats—from tangy to sweet—and deliver a surprise worth over $50 right to your door. Perfect for gifting, sharing, or discovering your next obsession. Embrace the mystery!