Brand Tone

friendly, warm, personal, and uplifting

Brand Values

• •Thoughtfulness & Personalization
• •Spreading Joy & Kindness
• •Connection
• •Customer Care & Service
• •Support for Small/Independent Businesses
• •Self-Care
• •Authenticity

Best Practices

• •Embrace Warmth and Empathy: Use friendly, approachable language. Write as if you're talking to a friend. Show understanding and care in all communications, from product descriptions to customer service responses.
• •Highlight Personalization: Consistently remind customers about the customizable aspects and the personal touch (like handwritten notes). Use phrases that emphasize the unique and special nature of each box.
• •Focus on the "Why": Connect products to the emotions they evoke – joy, comfort, appreciation, connection. Tell stories about the impact of a thoughtful gift. Reinforce the mission of spreading happiness.
• •Be Authentic and Transparent: Share behind-the-scenes content, introduce the team, and communicate openly. The founder's story is a strong asset; continue to weave that personal journey into the brand narrative.
• •Prioritize Positive Language: Use uplifting and cheerful words. Even when addressing potential issues, maintain a helpful and positive demeanor. Ensure all copy reflects the brand's core aim of making people smile.

Social Perception

TreatBox is widely perceived as a heartfelt and reliable gifting service. Customers see them as a go-to for sending thoughtful, personalized presents that genuinely brighten the recipient's day. The brand is associated with positivity, care, and the joy of both giving and receiving. The personal story of the founder resonates with many, adding to the brand's authenticity and appeal. They are viewed as a company that puts love and care into each package. The customer service is frequently lauded, reinforcing trust and satisfaction.

Copy Examples

• •Sending a little box of sunshine, straight to their door. ✨ Build a personalised TreatBox today and let someone special know you're thinking of them. Happiness, beautifully boxed.
• •Your monthly reminder to pause, breathe, and treat yourself. 💖 Our subscription box is a little bit of 'me-time' delivered. What surprises will you discover next?
• •Craft the perfect pick-me-up! 🎁 With our 'Build Your Own Box,' you choose the treats, we add the love (and a handwritten note!). Start creating smiles, one thoughtful gift at a time.
• •Sometimes, a little 'thinking of you' can make all the difference. Send a warm hug in a box with our curated letterbox gifts. Thoughtfully chosen, lovingly packed.
• •From our hands to theirs, with love. ❤️ Each TreatBox is packed with care by our dedicated team, because we believe in spreading kindness, one beautifully curated gift at a time.