Brand Tone

Luxurious, Empowering, Aspirational, Feminine, Supportive, Informative, Confident, Friendly

Brand Values

• •Quality
• •Empowerment
• •Transformation
• •Customer Satisfaction
• •Beauty & Self-Care
• •Accessibility (to luxury)

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., "Luxurious but Accessible," "Empowering and Supportive") with "do's and don'ts" for language, specific keywords to use/avoid, and examples.
• •Prioritize "You" Language Focused on Benefits: Frame copy around the customer and the transformative benefits they will experience (e.g., "You'll feel more confident," "Achieve your dream hairstyle") rather than just listing product features.
• •Use Evocative and Sensory Language: Incorporate words that appeal to the senses and emotions associated with luxury and beauty (e.g., "silky," "radiant," "voluminous," "flawless," "indulge," "transform").
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and customer service interactions is aligned. While the platform might dictate slight variations (e.g., more playful on TikTok), the core essence should remain.
• •Incorporate Storytelling and Testimonials: Share the brand's origin story and weave in customer testimonials and transformation stories. This adds authenticity and reinforces the empowering and aspirational aspects of the brand.

Social Perception

Positive View of Product Quality, Aspirational Brand, Helpful & Responsive, Community Focus, Trusted

Copy Examples

• •Headline (Website/Ad): "Unlock Your Dream Hair. Experience the Luxury of Treasures Tresses."
• •Social Media Post (Instagram - with a customer transformation): "From fine to fabulously full! ✨ @[CustomerTag] is radiating confidence in her Treasures Tresses tape-ins. Ready for your own transformation? Tap to shop your perfect match! #TreasuresTresses #HairTransformation #LuxuryExtensions #ConfidentYou"
• •Product Description Snippet (for Remy Tape-Ins): "Indulge in the unparalleled quality of our Luxury Remy Tape-In Extensions. Crafted from 100% human hair, they blend seamlessly for a flawlessly natural look, empowering you with the volume and length you've always desired. Feel the difference, embrace the beauty."
• •Email Subject Line (Promotional): "Your Exclusive Invitation to Radiant Hair ✨" or "Special Treat: Elevate Your Look with Treasures Tresses"
• •Blog Post Intro Snippet: "Ever dreamt of effortlessly chic, voluminous hair that turns heads? At Treasures Tresses, we believe every woman deserves to feel her most beautiful. Let's explore how our premium extensions can help you achieve the signature style you crave..."