Brand Tone

empowering, confident, and aspirational

Brand Values

• •Empowerment and Self-Worth
• •Quality and Exclusivity
• •Self-Expression and Individuality
• •Confidence

Best Practices

• •Center the Narrative on "HER": All copy should be framed around the customer. Use empowering, second-person pronouns ("you," "your") to create a direct and personal connection.
• •Utilize a Lexicon of Value: Consistently use words like "treasure," "adorn," "celebrate," "empower," "divine," and "radiant" to reinforce the brand's core message of self-worth.
• •Maintain a Confident and Direct Voice: The brand's tone is not passive. Use strong, declarative sentences that convey authority and conviction.
• •Showcase Authentic Diversity: Visuals across the website and social media should feature a wide range of women, reflecting different styles and backgrounds to underscore the message that every woman is a "treasure."
• •Build a Community of "Treasures": Actively encourage user-generated content by creating a branded hashtag. Feature customer photos and stories to build social proof and foster a community around the shared value of self-celebration.

Social Perception

Given the limited online engagement and lack of widespread reviews, a definitive social perception is difficult to ascertain. However, it can be inferred that the brand is likely viewed as a niche provider of specific hair products. The confident branding and direct messaging may appeal to a younger, digitally-savvy audience that values authenticity and self-expression. The current limited social media presence, however, may hinder the development of a broader community and a more defined public image.

Copy Examples

• •Your beauty is a treasure. Adorn it. Introducing our new line of premium wigs, designed to celebrate you.
• •Confidence looks gorgeous on her. @[customer_username] is radiating in her Treasure HER Beauty installation. #TreasureHER
• •You are the masterpiece. Our hair is the frame. Enjoy 20% off your next treasure.
• •Crafted for queens. Our 5x5 HD closures offer a flawless, natural-looking finish, giving you the perfect canvas to create your signature style. Treasure your look.
• •A gift for the treasure that you are.