Brand Tone

Sophisticated, Friendly, Passionate

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethical Practices
• •Customer Service Excellence
• •Timeless Style & Everyday Luxury
• •Supporting Local & International Design

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, warm, expert) with examples of do's and don'ts. This ensures anyone writing for the brand maintains consistency.
• •Always Prioritize 'Elegant & Approachable': Even when discussing high-end items, ensure the language remains welcoming and avoids being exclusionary. Use sophisticated vocabulary but explain fashion terms or benefits clearly.
• •Highlight Values Naturally: Weave brand values like sustainability, ethical sourcing, and quality craftsmanship into product descriptions and storytelling rather than stating them overtly in every post. For example, mention 'ethically sourced leather' or 'sustainably produced cotton' as part of the product's features.
• •Emphasize the 'Why': Connect emotionally with the audience by explaining the 'why' behind the products – the designer's passion, the ethical story, the feeling of wearing a quality piece. This aligns with their 'transparent and personable' approach.
• •Engage and Listen: Pay attention to how customers talk about the brand in reviews and social media comments. Reflect their language and address their interests in your copy to maintain a relatable and community-focused feel. Respond to comments and messages in the established brand tone.

Social Perception

Trusted Retailer, Fashion Authority, Positive Shopping Experience, Community-Oriented Business

Copy Examples

• •Headline: Discover Your Signature Style: Everyday Luxury, Ethically Sourced. Body: At Treasure Box by Biani, we believe that true style is timeless and kind. Explore our curated collection of stunning pieces from New Zealand's finest designers and celebrated international brands. Wrap yourself in sustainable luxury that feels as good as it looks. Visit us in Merivale or online. #SustainableStyle #NZDesign #EverydayLuxury
• •Headline: The Art of Layering: Master Transeasonal Dressing with Our Latest Arrivals. Body: As the seasons shift, so does our style. Let our expert team guide you in selecting versatile knitwear, chic denim, and statement accessories to effortlessly transition your wardrobe. Because feeling fabulous should be an everyday affair. Explore our blog for more inspiration! #TranseasonalFashion #KnitwearLove #PersonalStyling
• •Headline: More Than Just a Handbag: It’s an Investment in Craftsmanship. Body: Featuring Deadly Ponies – where ethically sourced leathers meet bold, timeless design. Each piece is crafted to be loved for years to come. Find your forever bag at Treasure Box by Biani and carry a piece of New Zealand artistry with you. #DeadlyPonies #EthicalFashion #InvestmentPiece
• •Headline: Join Our Community of Style: Experience the Treasure Box Difference. Body: For over a decade (through our sister store Andrea Biani), we've cherished being part of your special moments. Our passion is helping you find pieces that make you feel confident and radiant. Our friendly stylists are here to offer personalized advice, whether you're refreshing your look or finding the perfect gift. #ChristchurchBoutique #StyleCommunity #CustomerLove
• •Headline: Conscious Choices, Beautiful Designs. Body: We’re proud to partner with brands like Mia Fratino, offering luxurious cashmere that’s sustainably sourced and ethically made. Indulge in pieces that not only elevate your style but also support a brighter future for garment workers and our planet. Feel good, look amazing. #EthicalCashmere #SustainableFashion #ConsciousLuxury