Brand Tone

Enthusiast-driven, Niche-focused, Creative, Pop-Culture Savvy, Modern, Trendy, Direct, Informative, Playful, and Engaging.

Brand Values

• •Customization and Personalization
• •Community Engagement
• •Creativity and Unique Products
• •Collaboration
• •Quality (implied for FGC products)

Best Practices

• •Know Your Platform, Adapt Your Voice: While the core values remain, the tone can shift slightly. Be more technical and direct on product pages for arcade parts, and more playful and emoji-heavy on TikTok/Instagram for pop culture items. The key is authentic enthusiasm for each product type.
• •Embrace Community Lingo (Authentically): Use terms familiar to the FGC (e.g., "hit confirm," "neutral," "mods") when relevant for those products. For creator merch, understand the in-jokes or specific appeal of the collaborator. Avoid forced slang.
• •Highlight Customization and Uniqueness: Whether it's an arcade stick built from scratch or a limited-edition creator card, emphasize the bespoke nature and individuality TRDNG offers.
• •Be Visually Consistent with Your Copy: Ensure the imagery and video content align with the tone of the accompanying text. Bold, action-oriented visuals for FGC; creative, fan-centric visuals for merchandise.
• •Stay Passionate and Enthusiastic: The common thread across TRDNG's diverse offerings is a passion for niche hobbies and creative expression. Let this genuine excitement shine through in all communications, making the brand feel like it's run by fellow enthusiasts.

Social Perception

TRDNG is perceived differently based on its product lines. The FGC audience sees it as a specialized supplier for DIY arcade sticks, while the pop culture merchandise audience views it as creative and trendy, tapping into internet culture and fandom. Collaborations enhance its image within specific fanbases.

Copy Examples

• •Level up your setup! 🚀 Our new TRDNG V3 case is here. Sleek lines, max customization, and built tough for those intense FGC sessions. Your dream stick starts now. Link in bio! #TRDNG #FGC #ArcadeStick #DIY #GamingGear
• •You've seen them, you love them! 👀 Turning [Influencer Name]'s iconic moments into EPIC trading cards. Who should we immortalize next? Drop your requests! 👇 #TRDNGcards #CustomCards #Collectibles #[InfluencerName] #FanArt #TradingCards
• •Precision. Performance. Personalization. TRDNG delivers the arcade parts the FGC demands. From responsive PCBs to durable cases – build your victory. Shop Now.
• •🔥 IT'S OFFICIAL! 🔥 TRDNG x [Creator Name] have teamed up! Get your limited edition [Product Type - e.g., Signed Art Card / Exclusive Case Design] now. These won't last long – celebrate your favorite creator with something truly unique. Shop the Drop!
• •What's your current obsession? Building the perfect fight stick or collecting unique creator merch? 🤔 At TRDNG, we get both. Show us your setups and collections! Tag @trdngshop! #TRDNGlife #FGCpassion #CreatorMerch #HobbyLove