Brand Tone

Passionate, knowledgeable, approachable, fun, family-oriented, authentic, eco-conscious, and modern, blending expertise with unpretentious celebration and a commitment to progressive values.

Brand Values

• •Sustainability and Ethics
• •Innovation and Craft
• •Family and Community
• •Quality and Authenticity
• •Celebration and Joy

Best Practices

• •Lead with Your "Why": Weave the family story and commitment to sustainability into all communications. Phrases like "From a frozen cornfield to your glass" or "Crafted by our family for yours" reinforce the brand's authentic origin.
• •Make The Complex Approachable: Demystify terms like "low-intervention" or "biodynamic." Explain them simply: "We let nature do its thing" or "We farm in harmony with the ecosystem." This builds trust and educates the consumer without intimidation.
• •Speak the Language of Celebration: Use active, fun, and energetic words. Frame wines not just by their taste profile, but by the occasion they enhance: "the perfect host gift," "your go-to for backyard discos," "for celebrating the small wins."
• •Embrace Your Niche: Don't be afraid to lean into the "weird" and "experimental" side of the wine portfolio. It's what sets the brand apart. Use intriguing descriptions for Pet-Nats and orange wines that spark curiosity in adventurous drinkers.
• •Be Visually and Verbally Consistent: Ensure the fun, natural, and family-focused tone is reflected in visuals (candid photos, bright colors, user-generated content) and is consistent across the website, social media captions, and email marketing. The feeling should always be welcoming and full of life.

Social Perception

Traynor Family Vineyard is perceived as an innovative and refreshing presence, offering high-quality natural wines. It is seen as friendly, unpretentious, and run by passionate people who provide a memorable and fun experience, attracting adventurous wine drinkers who appreciate its experimental and sustainable approach.

Copy Examples

• •Say hello to our new obsession! 🍑✨ This isn't your average bubbly. Our latest Pet-Nat is spontaneously fermented, unfiltered, and bursting with notes of fuzzy peach and citrus zest. It’s wild, it’s alive, and it’s ready to fuel your next party. Made with nothing but sunshine and good vibes. Grab a bottle and taste the fun! #TraynorVineyard #PetNat #NaturalWine #PEC
• •Your Prince Edward County Adventure Starts Here. Sip, laugh, and learn with a guided tour of our family vineyard. Perfect for bachelorette parties, weekend getaways, or just a sunny afternoon with friends. Book your tasting experience today and see how we put the 'art' in party.
• •Want to sip the future? Join our Future Sips club and get exclusive access to our most experimental and limited-run wines before anyone else. From funky orange wines to delightful Pet-Nats, our winemaker Mike Traynor is always crafting something new. Sign up now and let us bring the best of our family vineyard straight to your door.
• •Psst... Our new Orange Wine just dropped (and it’s delicious).
• •Ophelia Piquette: Light, fizzy, and seriously refreshing. Our Piquette is crafted by rehydrating our grape pressings for a second, lighter fermentation—a sustainable practice that makes a super drinkable, low-alcohol wine. With bright notes of wild strawberry and a hint of tart cherry, it's the perfect guilt-free sip for a sunny day. Think of it as wine's playful younger sibling. 100% vegan and naturally crafted with soul.