Brand Tone

Empathetic & Understanding, Scientific & Authoritative, Hopeful & Reassuring, Educational & Informative, Direct & Honest (aspirational)

Brand Values

• •Holistic Approach
• •Personalization
• •Efficacy & Results-Driven
• •Science-Backed Solutions
• •Customer-Centricity
• •Transparency & Authenticity
• •Education & Awareness
• •Sustainability

Best Practices

• •Lead with Empathy, Follow with Science: Always acknowledge the customer's concern and emotional state regarding hair loss before introducing the scientific and solutions-oriented aspects of Traya.
• •Prioritize Clarity and Education: Break down complex information about hair loss and the Traya method (Ayurveda, Dermatology, Nutrition) into easily understandable language. Avoid overly technical jargon where possible, or explain it clearly.
• •Maintain a Hopeful yet Realistic Outlook: Instill hope and confidence in the possibility of hair regrowth but manage expectations by subtly emphasizing that results require time, consistency, and adherence to the personalized plan.
• •Showcase Authenticity through Personalization: Consistently highlight the customized nature of the treatment plans, emphasizing that Traya addresses individual root causes rather than offering a one-size-fits-all solution.
• •Incorporate Proof and Support (Ethically): When referencing success rates or testimonials, ensure they are genuine and verifiable. Emphasize the role of expert doctors and hair coaches in the customer's journey to build trust and authority.

Social Perception

Traya is generally perceived as an innovative health-tech brand tackling a common and often emotionally distressing problem with a modern, tech-enabled, and personalized approach. Their campaigns featuring celebrities like Rajkummar Rao and narration by Javed Akhtar aim to build trust and hope.

Copy Examples

• •Understanding your hair loss is the first step to reclaiming your confidence. Our doctor-designed quiz identifies your unique root causes, paving the way for a personalized, science-backed regrowth plan. Start your journey to healthier hair today.
• •Tired of solutions that only scratch the surface? Traya combines the wisdom of Ayurveda, the precision of Dermatology, and the power of Nutrition to tackle hair fall from within. It's not just treatment; it's holistic care for lasting results.
• •Hair fall can feel isolating, but you're not alone. Our team of expert dermatologists and dedicated hair coaches are with you every step of the way, offering a plan as unique as you are. Let's rebuild your hair, together.
• •See the science, believe the results. Traya’s personalized regimens are clinically shown to deliver visible improvements. Don't just hope for better hair; achieve it with a plan rooted in efficacy and care.
• •It's more than just hair. It's about how you feel. Traya is committed to helping you understand your hair's needs and providing a clear, supportive path to regrowth. Take control, and let your confidence flourish.