Brand Tone

Enthusiastic, Passionate, Community-Oriented, Inclusive, Informative, Helpful, Youthful, Energetic, Confident, and Authoritative.

Brand Values

• •Quality and Durability
• •Joy and Freedom
• •Accessibility and Inclusivity
• •Development of the Sport
• •Customer Experience and Support
• •Innovation

Best Practices

• •Embrace Enthusiasm: Use energetic and positive language. Words like "bora" (let's go), "arrasar" (to rock/slay), "thrill," "unleash," and exclamation points can convey excitement.
• •Foster Community: Address your audience directly (e.g., "your journey," "we got you"). Use inclusive language and highlight shared experiences and passion for skating. Encourage interaction and user-generated content.
• •Be Genuinely Helpful: Provide valuable information, tips, and guidance, especially for beginners. Position the brand as a knowledgeable partner in their skating journey.
• •Speak the Language of Skaters (Authentically): While keeping it accessible, incorporate common skating terms naturally where appropriate (e.g., "hardboot," "freestyle," "urban," "cruising," "ramps"). Use a youthful but not overly slangy tone.
• •Showcase Values: Let the brand's core values like quality, joy, freedom, and support for the sport shine through in the messaging. Storytelling that reflects these values can be very effective.

Social Perception

Trusted Brand, Quality Products, Good for Beginners and Recreational Use, Supportive of the Skating Community, Positive Customer Service, Associated with Fun and Lifestyle.

Copy Examples

• •Headline: Your Freedom Awaits. Unleash it with TRAXART. Body: Feel the wind, own the streets. TRAXART skates are built for your journey, from your first push to your wildest tricks. Quality, style, and pure joy on wheels. Find your perfect ride today! #TRAXART #RideWithUs #SkateLife
• •Headline: More Than Skates. It's a TRAXART Thing. Body: Join a community that shares your passion. Whether you're cruising, dancing, or hitting the ramps, TRAXART is with you every roll of the way. Gear up, get out, and let's make some memories! #TRAXARTFamily #UrbanWheels
• •Headline: Level Up Your Ride! 🚀 Body: Thinking of upgrading or customizing your setup? From high-performance bearings to fresh new wheels and custom boots, TRAXART has everything you need to make your skates uniquely yours. Our experts are here to help you build your dream ride! #TRAXARTCustom #SkateGear #Performance
• •Headline: New to Skating? We Got You! Body: Everyone starts somewhere! TRAXART offers a fantastic range of beginner-friendly skates designed for comfort, stability, and fun. Check out our online guides or visit a store for personalized advice. Your adventure on wheels starts now! #TRAXARTBeginners #LearnToSkate
• •Headline: Built to Last. Designed to Thrill. Body: For over 30 years, TRAXART has been dedicated to quality and the thrill of skating. Our skates are crafted with durable materials and cutting-edge technology, so you can push your limits with confidence. Experience the TRAXART difference. #TRAXARTQuality #SkateInnovation