Brand Tone

aspirational, sentimental, and friendly

Brand Values

• •Memory & Storytelling
• •Passion for Travel
• •Quality & Durability
• •Connection & Community

Best Practices

• •Lead with Emotion, Support with Features: Start your copy by evoking the feeling of travel—nostalgia, excitement, wonder. Then, introduce the product features (stainless steel, waterproof) as the logical reasons why it’s the perfect keepsake for those emotions.
• •Always Ask a Question: Foster your community by ending social media captions and other content with a question related to travel (e.g., "What city is next on your list?", "Share your favorite memory from Spain!"). This drives engagement and reinforces your community value.
• •Use "You" and "Your": Center the narrative on the customer. Use phrases like "Your story," "Your travels," and "Your memories" to make the brand experience personal and directly relevant to them.
• •Integrate Storytelling into Every Channel: Whether it's a product description, an "About Us" page, or a social media post, weave in the narrative of collecting memories. Every piece of copy should reinforce the core idea that these are not just charms, but stories.
• •Maintain a Consistent Keyword Lexicon: Regularly use a core set of brand words like "Collect," "Memory," "Story," "Adventure," "Journey," and "Wanderlust" alongside product-specific terms like "Stainless Steel," "Waterproof," and "Travel-Proof" to create a strong, recognizable brand voice.

Social Perception

Meaningful & Unique, High-Quality, Trustworthy

Copy Examples

• •Remember the taste of gelato by the Trevi Fountain? 🇮🇹 Keep that memory close. Our Rome charm isn't just steel; it's a story. Where did you make your favorite memory in Italy? #TravellerCharms #CollectYourTravels #RomeVibes
• •Headline: Your Travels. Your Story. Your Bracelet. Body: Don't let your travel memories fade. Collect them with our waterproof, stainless steel charms. From Paris to Tokyo, carry your adventures with you. ✨ Shop the world's destinations now!
• •Beyond Souvenirs. We make wearable memories. Collect a charm for every journey.
• •That post-trip feeling? Let's make it last forever...
• •More than a landmark, it’s a memory. It’s the late-night sparkle of the Eiffel Tower, the taste of a fresh croissant, and the stroll along the Seine. Our Paris charm, crafted from durable stainless steel, is designed to keep that magical feeling with you, long after you've returned home. Waterproof and adventure-proof.