Brand Tone

Empowering, Functional, and Community-Oriented

Brand Values

• •Functionality and Comfort
• •Community and Niche Focus
• •Quality and Craftsmanship
• •Empowerment through Practicality
• •Artistic Expression

Best Practices

• •Speak the Language of the Performer: Use industry-specific terms and acknowledge the unique challenges and triumphs of a traveling artist's life. This shows you understand your audience on a deeper level.
• •Focus on Function and Comfort: Always highlight the practical benefits of your products. Explain how they make a performer's life easier, more comfortable, or more organized.
• •Celebrate the Community: Feature your customers and their stories. Build a sense of community by showcasing the diverse talents of the performers who use your products. This reinforces the idea that you are a brand by performers, for performers.
• •Maintain an Empowering and Supportive Tone: Your copy should inspire and uplift. Frame your products as tools that help performers do what they love with more ease and confidence.
• •Be Authentic and Transparent: Emphasize the hand-printed nature of your products and the brand's origin story. This authenticity builds trust and distinguishes you from mass-produced apparel brands.

Social Perception

The brand is perceived positively within its niche community as genuinely understanding and catering to traveling performers. Its authenticity stems from the founder's background. It's seen as a provider of quality, casual apparel and accessories for the 'Showgirl on the go,' aligning with the broader lifestyle of touring performers.

Copy Examples

• •From the rehearsal studio to the red-eye flight, your life is a whirlwind of passion and performance. Our new 'On Tour' tee is designed to keep up with you. Made from ultra-soft, breathable fabric, it's the perfect companion for every leg of your journey. Because the show starts long before the curtains go up.
• •Your life in one bag. Our 'Showgirl Essentials' tote is spacious enough for your scripts, shoes, and everything in between. With reinforced straps and a durable canvas, it's built to handle the beautiful chaos of your art. Travel light, travel smart, travel like a showgirl.
• •Meet @[Performer's Handle], lighting up stages from coast to coast. We love seeing our 'Jetsetter Leggings' in action, providing comfort and flexibility when it matters most. Tag us in your travel and rehearsal looks to be featured! #TravelingShowgirl #PerformerLife
• •Ready for takeoff? We've got the gear to make your next tour your most comfortable one yet. For a limited time, get a free 'Showgirl on the Go' luggage tag with any purchase over $50. Pack your bags and chase your dreams. We'll handle the comfort.
• •Traveling Showgirl was born from the hustle. From the early morning flights to the late-night rehearsals. We create quality, hand-printed apparel and accessories for the dedicated performer who lives life on the go. Our mission is to make your journey as comfortable as your performance is brilliant.