Brand Tone

Aspirational, vibrant, personal, authentic, relatable, chic, fun, and high-quality, evoking wanderlust and adventure.

Brand Values

• •Quality & Exclusivity
• •Sustainability
• •Passion for Travel & Art
• •Authenticity
• •Adventure & Wanderlust

Best Practices

• •Lead with Emotion and Aspiration: Always connect the artwork to the feeling of being in that destination. Use evocative language that speaks to wanderlust, memories, and the beauty of travel.
• •Highlight Exclusivity and Scarcity: Consistently mention that prints are "limited edition," often specifying "only 100 available," and include the "certificate of authenticity" to reinforce value and urgency.
• •Emphasize Sustainability and Quality: Regularly include details about the carbon-neutral printing process and the high-quality Hahnem schule Bamboo paper. This appeals to environmentally conscious and quality-seeking consumers.
• •Maintain a Personal and Authentic Voice: Share the artist's story and behind-the-scenes content. An interview revealed the brand started as a "lockdown project," which is a relatable and powerful narrative. Use "I" and "my" in social media captions to maintain a direct connection with the audience.
• •Be Descriptive and Story-Driven: Instead of just naming a location, tell a small story about it. Describe its atmosphere, colors, and what makes it special, as seen in the product descriptions for Porto and Madrid. This transforms a product into an experience.

Social Perception

The public perceives Travel art by SAX Doodle as a high-end, trustworthy, and desirable brand. Customers express high levels of satisfaction, frequently mentioning the "amazing" quality and "beautiful" packaging. The limited-edition nature of the prints adds to their appeal, making them feel special and exclusive. The brand is seen as a way to commemorate travels and adorn a home with unique, vibrant art. The artist, Scarlet Alexandra, is viewed as a talented illustrator who successfully launched an online art business.

Copy Examples

• •Capture the magic of Parisian streets forever. ✨ Our new limited edition ‘Le Marais Fleuri’ print is here to bring the charm of Paris right to your walls. Only 100 prints available. Tap to make it yours before it's gone.
• •Where has your heart traveled? From the sun-soaked coasts of Italy to the vibrant streets of London, keep your favorite memories alive. Our sustainable, limited edition art prints are more than just decoration; they're a piece of your story. Explore the collection.
• •Remember the endless summer days and chic marina nights? This print captures the unique essence of Sotogrande, blending its relaxed vibe with a touch of luxury. Printed on eco-friendly bamboo paper, each piece is one of only 100 ever made. Own a piece of the coast.
• •Hi [Customer Name], ready for your next escape? We've just released our latest creation: a stunning doodle of the Amalfi Coast. Imagine the vibrant colors and breathtaking views brightening your space. As a thank-you for being part of our journey, get first dibs before it's announced on social media.
• •(Upbeat, trending music) Voiceover: 'Another beautiful print heading to its new home in New York! I started SAX Doodle in my bedroom, and seeing my art travel the world is a dream come true. Thank you for supporting a small business and sustainable art! Where should I doodle next? #smallbusiness #art #travel #tiktokmademebuyit'