Brand Tone

Enthusiastic & Optimistic, Solution-Oriented & Empowering, Friendly & Approachable, Educational & Informative, Modern & Slightly Playful

Brand Values

• •Sustainability & Environmental Responsibility
• •Circularity
• •Accessibility & Convenience
• •Value & Reward
• •Transparency (aspired)

Best Practices

• •Stay Positive and Empowering: Always frame recycling as an easy, positive action that empowers the consumer. Avoid overly technical jargon or a preachy tone. Focus on the "can-do" aspect.
• •Emphasize Ease and Convenience: Consistently highlight how simple the Trashie process is. Use phrases like "just," "simply," "easy as," to reinforce this.
• •Clearly Communicate the "Why" (Impact): Briefly and regularly remind the audience of the environmental benefits (e.g., "keeps clothes out of landfills," "saves water and CO2"). This reinforces the core value.
• •Be Enthusiastic About Rewards (While Managing Expectations): Promote the TrashieCash™ system as a genuine benefit. When detailing rewards, be clear about how they work to avoid the perception of being misleading, perhaps by showcasing a variety of reward partners or types.
• •Use Inclusive and Community-Focused Language: Employ terms like "we," "us," "together," "join the movement" to foster a sense of community and collective impact. Encourage user-generated content and highlight customer stories.

Social Perception

Positive for the Concept, Mixed Feelings on "TrashieCash" Rewards, Convenience Appreciated, Questions about Impact vs. Consumption, Customer Service & Operational Issues, Engagement on Social Media

Copy Examples

• •Headline: Your Old Clothes Have Power. Unleash It with Trashie! Body: Don't let your unwanted threads end up in a landfill. With Trashie's Take Back Bag, you give them a new life AND earn awesome rewards. It's a win-win for your closet and the planet! #Trashie #RecycleRevolution #SustainableStyle
• •Headline: Declutter Your Life, Effortlessly. Body: Got stuff? We've got the bag! Fill up a Trashie Take Back Bag with any clothes, shoes, or textiles – yes, even that lonely sock! Send it off (we cover shipping!) and get $30 in TrashieCash™ to treat yourself. Recycling just got a major upgrade. #EasyRecycling #TrashieCash #GoodbyeClutter
• •Headline: Be a Planet Hero (from Your Couch!) Body: Saving the world one Take Back Bag at a time. Seriously, it's that simple. Order your bag, fill it with your unwanted textiles, and we’ll handle the rest, keeping 90% out of landfills. Feel good, get rewarded. What's not to love? #TrashieHero #SustainableLiving #CircularFashion
• •Headline: Turn Your Trash into Treasure (Literally!) Body: That pile of clothes you're "meaning to deal with"? It's actually a goldmine! With Trashie, you send it our way, we recycle it responsibly, and you get TrashieCash™ to spend on cool stuff from brands you love. Out with the old, in with the rewards! #TrashieRewards #ValueInWaste #SmartRecycling
• •Headline: Join the Movement: Don't Trash It, Trashie It! Body: Millions of items already saved from landfills thanks to people like YOU! Grab a Take Back Bag, join the Trashie community, and let's make a real difference together. Easy, rewarding, and oh-so-good for Mama Earth. #TeamTrashie #MakeADifference #RecycleMore