Brand Tone

Youthful, edgy, and community-focused, with a strong element of counter-culture "cool."

Brand Values

• •Individuality and Self-Expression
• •Community
• •Youthfulness and Trendiness
• •Accessibility (through promotions)
• •Perceived Quality/Style

Best Practices

• •Embrace the Slang (Authentically): Use current, relevant slang and terminology that resonates with the snowboarding/skiing streetwear community. Avoid forced or outdated terms.
• •Keep it Short, Punchy, and Visual: Mirror the fast-paced, visual nature of platforms like TikTok. Use emojis strategically. Get to the point quickly.
• •Foster Community & UGC: Encourage user-generated content, run contests/giveaways, and feature customers/sponsored riders in your copy. Make them feel like part of the "crew."
• •Lean into the Irony: Don't shy away from the brand name. Use it to create an edgy, confident, and slightly rebellious voice. The "we're in on the joke" attitude builds connection.
• •Stay Consistent Across Platforms: While adapting to the nuances of each platform, ensure the core edgy, youthful, and community-driven tone remains recognizable whether on TikTok, Instagram, or (eventually) the website.

Social Perception

As a Niche Streetwear/Snowsports Brand, users on TikTok perceive Trashbags as a provider of trendy, baggy snow pants and apparel for skiing and snowboarding. The aesthetic is popular within this subculture. High engagement suggests an engaged and enthusiastic following. The brand has a positive reception and awareness of the ironic name within its target audience.

Copy Examples

• •Instagram/TikTok Post: "Sick of boring? So are we. Cop the new [Product Name] drop. Limited stock. Don't sleep on this. #TrashbagsWorld #BaggyPants #SnowStyle #NotActuallyTrash"
• •Product Description: "The [Product Name] Hoodie: Max comfort, max steeze. Built for the slopes, repped by the real. This ain't your average hoodie. Get yours before it's gone. ❄️"
• •Promotional Email Subject: "🔥 $20 OFF! Your Winter Upgrade Just Dropped - Trashbags"
• •Website Banner (if it were active): "Trashbags: Gear Up. Stand Out. Ride Different."
• •Social Media Bio Snippet: "TrashbagsWorld: Baggy pants & streetwear for those who carve their own path. Yeah, we know the name's ironic. 😉 #TrashCulture"