Brand Tone

Direct, Reassuring, and Problem-Solving

Brand Values

• •Effectiveness
• •Safety
• •Simplicity and Ease of Use
• •Customer Satisfaction
• •Discreet Design

Best Practices

• •Lead with the Solution: Always start by addressing the customer's problem directly. Frame the product as the immediate and effective answer they are searching for.
• •Prioritize "Safe and Non-Toxic": Every piece of copy, where relevant, should mention the safety aspect. This is a core value and a major selling point that builds immediate trust, especially with the target audience of families and pet owners.
• •Keep it Simple: Use clear, simple language. Avoid technical jargon. The product's ease of use should be reflected in the simplicity of the words used to describe it (e.g., "peel, fold, place").
• •Incorporate "The Trap A Pest Promise": Mentioning the satisfaction guarantee regularly reinforces the brand's commitment to quality and customer satisfaction, reducing the perceived risk of purchase.
• •Use Active, Confident Language: Employ strong, confident verbs. Instead of "Our traps may help reduce pests," use "Our traps eliminate pests." This confident tone reflects the brand's belief in its product's effectiveness and provides reassurance to the customer.

Social Perception

The public perception of Trap a Pest is largely positive, centered on product performance. Customers frequently praise the traps for being highly effective, easy to use, and non-toxic. The brand is perceived as reliable and trustworthy.

Copy Examples

• •Tired of Unwanted Guests in Your Kitchen? Don't let cockroaches take over your home. Our non-toxic, pet-safe sticky traps work around the clock to capture pests for good. Easy to use, odor-free, and incredibly effective. Reclaim your space with Trap a Pest. Shop now and see the difference. #PestFree #SafeAtHome
• •The Safe, Simple, and Final Solution to Your Pest Problem. Protect your family and pets with our powerful, non-toxic traps. Guaranteed results, zero worries.
• •Trap a Pest - 18-Pack Roach Traps. Keep your family safe and your home pest-free. Our roach traps use a powerful, non-toxic adhesive and a food-based bait to effectively capture all species of cockroaches without harmful chemicals or unpleasant odors. They are safe for use in kitchens, bathrooms, and around pets. With the Trap a Pest Promise, your satisfaction is guaranteed.
• •Your Pest-Free Home is One Click Away | Save 15%
• •Did you know pantry moths hate pheromones even more than you hate them? Our traps use targeted pheromones to lure them in and stop the problem at its source. Safe for your food, safe for your family. #TrapAPest #PantryMoths #HomeHacks