Brand Tone

Empowering & Affirming, Activist & Passionate, Witty & Creative, Community-Focused & Inclusive, Authentic & Transparent, Friendly & Approachable

Brand Values

• •Inclusivity & Acceptance
• •Empowerment & Self-Expression
• •Community Support & Mutual Aid
• •Advocacy & Visibility
• •Quality & Craftsmanship
• •Authenticity
• •Joy & Celebration

Best Practices

• •Prioritize Authenticity: Always speak from a place of genuine commitment to the LGBTQ+ community. Share real stories (with permission), be transparent about your mission and impact, and let the passion of the founder and team shine through.
• •Center Community Voice: Use inclusive language ("one-of-a-kind folks," "our community"). Feature user-generated content, collaborations with other queer artists, and testimonials. Highlight the "for and with the community" aspect in all communications.
• •Balance Activism with Joy: While advocacy is crucial, also celebrate queer and trans joy, creativity, and resilience. Mix calls to action and educational content with uplifting messages, humor (where appropriate), and affirmations.
• •Be Visually Consistent: Ensure that the bold, affirming, and often witty visual style of the products and website is reflected in all social media graphics, ad creatives, and other visual communications.
• •Educate and Inform, Don't Assume: While your core audience is likely knowledgeable, always provide context for your mission, the importance of your fundraising (like the Transfigure Trans Fund), and the meaning behind specific designs or campaigns. This helps broaden understanding and allyship.

Social Perception

Trusted & Respected, Authentically Mission-Driven, High-Quality Provider, Community Builder, Source of Pride and Empowerment, Influential & Visible, Victim of Imitation

Copy Examples

• •Headline: Wear Your Resistance. Support Trans Futures. Body: Our "Protect Trans Folks" tee isn't just a statement, it's a lifeline. 10% of every sale goes directly to the Transfigure Trans Fund, empowering trans individuals with gender-affirming care. Look good, feel powerful, do good. #TransRightsAreHumanRights #WearYourTruth #TransfigurePrintCo Tone: Activist, Empowering, Direct.
• •Headline: More Than Just Ink. It's Identity. Body: At Transfigure Print Co., every shirt we print is a piece of someone's story, a bold declaration of self. Founded by and for the community, we craft quality, witty apparel that celebrates trans and queer joy. Express yourself. We've got you covered. #TransOwned #QueerJoy #FashionWithPurpose Tone: Affirming, Authentic, Community-Focused.
• •Headline: Fresh Prints, Fierce Pride. Body: Level up your look with our latest collection! From statement tees to subtle nods, find your new favorite way to show your pride. Hand-printed in-house by our awesome queer and trans team. Because visibility matters, and so does killer style. #LGBTQFashion #TransfigureStyle #MadeWithPride Tone: Witty, Creative, Confident.
• •Headline: Your Art, Our Expertise. Let's Print Something Amazing. Body: Got a design that needs to make a statement? Transfigure Print Co. offers custom screen printing with the quality and care your vision deserves. We're not just printers; we're collaborators dedicated to helping artists and businesses shine. Plus, supporting us means supporting the LGBTQ+ community! #CustomPrinting #QueerBusiness #CommunitySupport Tone: Friendly, Professional, Supportive.
• •Headline: This Isn't Just a Store, It's a Sanctuary. Body: Come visit our Grand Rapids spot! More than just a place to grab awesome queer apparel, Transfigure Print Co. is a safe space for our community to connect, create, and just be. Shop, hang out, and feel the love. YOU ARE SAFE HERE. #QueerCommunity #SafeSpace #GrandRapidsLGBTQ Tone: Welcoming, Inclusive, Community-Focused.