Brand Tone

Helpful and Customer-Oriented, Trustworthy and Reliable, Value-Driven, Direct and Informative

Brand Values

• •Safety: A primary concern, frequently mentioned with the inclusion of safety enclosures and padding with all trampolines.
• •Quality: Offering sturdy, durable products built to last.
• •Customer Satisfaction: Aiming for excellent service, prompt delivery, and responsive support.
• •Value for Money: Providing competitive pricing and added benefits like free delivery and accessories.
• •Expertise: Positioning themselves as specialists with over 15 years in the trampoline business.

Best Practices

• •Prioritize "Safety and Quality" in Messaging: Consistently weave in mentions of safety features (enclosures, padding, certifications) and product durability. This reinforces core brand values.
• •Emphasize "Customer-Centric Language": Use "you" and "your family." Focus on benefits like "peace of mind," "hassle-free fun," and "expert support." Highlight the availability and friendliness of the UK customer service team.
• •Clearly Communicate "Value and Convenience": Always mention free next-day delivery, price match promises, and any included free accessories. Make the purchasing process sound easy and straightforward.
• •Maintain a "Helpful and Authoritative Voice": Position the brand as knowledgeable (e.g., "15+ years experience," "trampoline specialists") and eager to assist customers in making the right choice. Avoid overly technical jargon where possible, or explain it simply.
• •Ensure Transparency and Honesty: While highlighting positives, be prepared to address concerns. If issues like assembly difficulty are known, providing exceptionally clear instructions or video guides can turn a potential negative into a demonstration of customer care. Acknowledge and actively manage reviews (even negative ones if a platform allows for responses) to show commitment.

Social Perception

Generally Positive, Valued for Convenience and Price, Seen as a Reliable Online Retailer, Inconsistencies Noted, Lack of Broader Brand Narrative

Copy Examples

• •Headline: Jump into Joy! Quality Trampolines, Safely Delivered Free. Body: At Trampoline Warehouse, your family's fun and safety are our top priorities. Discover our huge range of sturdy, safety-certified trampolines, all with free next-day delivery and a price match promise. Bounce with confidence!
• •Headline: UK's #1 Choice for Garden Fun! Expert Advice, Unbeatable Value. Body: With 15+ years of experience and over 200,000 trampolines delivered, we're the experts you can trust. Get the perfect trampoline for your garden at the best price, complete with a free safety net and ladder.
• •Headline: Hassle-Free Bouncing Starts Here. Great Prices, Even Better Service. Body: Why wait for fun? Order your dream trampoline today and get free next-day delivery. Our UK-based team is here 7 days a week to help you choose the best, safest option for your family.
• •Headline: Safety First, Fun Always! Trampolines Built to Last. Body: We're passionate about providing safe, high-quality trampolines. Every model includes a full safety enclosure and padding, ensuring peace of mind while your loved ones play. Explore our range and find your perfect fit.
• •Headline: More Bounce for Your Buck! Free Delivery, Free Accessories, Priceless Fun. Body: Get the best value with Trampoline Warehouse! Not only do we offer top-quality trampolines at great prices, but every order also includes free next-day delivery, a free ladder, and a free cover.