Brand Tone

Friendly and Approachable, Family-Oriented and Fun, Trustworthy and Reliable, Helpful and Informative, Enthusiastic and Positive

Brand Values

• •Quality
• •Safety
• •Customer Satisfaction & Service
• •Family & Fun
• •Value for Money
• •Expertise

Best Practices

• •Prioritize a Family-First Voice: Always write with families and children in mind. Use warm, inviting language. Emphasize the joy, fun, and bonding that trampolines bring.
• •Lead with Safety and Quality: Reassure customers by consistently highlighting safety features, durable materials, and the reputation of the brands you stock. This builds trust and aligns with core values.
• •Be Genuinely Helpful and Informative: Go beyond just selling. Offer practical advice, tips, and answer common questions in your copy, positioning the brand as a knowledgeable resource. This reinforces expertise.
• •Maintain a Friendly and Approachable Persona: Use conversational language. Address customers directly and empathetically. Ensure customer service interactions reflected in copy (like testimonials) showcase this approachability.
• •Show, Don't Just Tell, the Fun: Incorporate enthusiastic and vibrant language, especially for social media. Use active verbs and paint a picture of the excitement and energy associated with using the products. Let the joy of trampolining shine through the words.

Social Perception

Positive: Customers frequently praise the company for its high-quality products, especially the BERG and Springfree brands. The excellent and often personalized customer service is a significant factor in this positive perception, with "Gary" often singled out for his helpfulness. They are seen as reliable and trustworthy. Many reviews indicate a willingness to recommend the company to others. Areas of General Trampoline Concern (not specific to Trampolines Ireland but relevant to the market): Broader online discussions about trampolines in Ireland include concerns about safety and potential for injuries if not used correctly, the importance of good quality netting, and issues with trampolines in strong winds. This highlights the importance of Trampolines Ireland's emphasis on safety and quality.

Copy Examples

• •Headline: More Than Just a Trampoline, It's a Summer of Smiles! Body: Give your kids the gift of endless outdoor fun with our top-quality, super-safe trampolines. At Trampolines Ireland, we’re a family business dedicated to helping you create lasting memories, one bounce at a time. Explore our BERG range today – built for joy, designed for safety. Values: Family & Fun, Quality, Safety. Tone: Friendly, Family-Oriented.
• •Headline: Worried About Safety? We've Got You Covered! Body: Your child's safety is our top priority. That's why we only stock trampolines from world-leading brands like Springfree and BERG, renowned for their innovative safety features. Plus, our expert team is always here with advice to ensure safe bouncing. Values: Safety, Expertise, Quality. Tone: Trustworthy, Helpful.
• •Headline: Ireland's Favourite Trampolines – Hear Why from Parents Like You! Body: "Gary and the team were fantastic! Helped us choose the perfect trampoline and the kids haven't been off it since!" - Sarah, Cork. We pride ourselves on 5-star service and products that last. Discover the Trampolines Ireland difference. Values: Customer Satisfaction, Trustworthiness. Tone: Approachable, Community-focused.
• •Headline: Invest in Quality, Invest in Years of Fun! Body: Cheaper isn't always better, especially when it comes to your family's playtime. Our premium trampolines are built to withstand Irish weather and energetic kids, offering unbeatable durability and long-term value. Because good times should last! Values: Quality, Value for Money, Durability. Tone: Informative, Trustworthy.
• •Headline: Got Questions? Our Friendly Experts Are Here to Help! Body: Choosing the right trampoline can be tricky. From garden size to the bounciest model for your little gymnast, our knowledgeable team is on hand to guide you. Call us today for a no-obligation chat – let’s get your family jumping for joy! Values: Expertise, Customer Service, Friendliness. Tone: Helpful, Approachable.