Brand Tone

Friendly and Approachable, Reliable and Trustworthy, Family-Oriented, Helpful and Expert, Enthusiastic

Brand Values

• •Quality
• •Safety
• •Customer Satisfaction
• •Family & Fun
• •Integrity & Trust
• •Expertise
• •Value/Affordability

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key elements of your brand tone (e.g., friendly, reliable, expert), including specific words to use/avoid, preferred sentence structure, and examples. Share this guide with everyone who creates content.
• •Know Your Audience Deeply: Understand who your customers are (families, parents concerned about safety and quality). Tailor your language and topics to resonate with their needs, aspirations, and concerns.
• •Use "You" and "We" Effectively: Employ "you" to speak directly to the customer and focus on their benefits. Use "we" to emphasize the company's commitment, expertise, and the human element (especially as a family-owned business).
• •Maintain Consistency Across All Channels: Ensure the brand voice is uniform whether it's on the website, social media posts, email newsletters, customer service interactions, or product descriptions. Regular audits can help maintain this.
• •Incorporate Storytelling and User-Generated Content: Share stories of families enjoying your products (with permission). Highlight how Trampoline Pro contributes to positive experiences. This reinforces the family-oriented and fun aspects of the brand authentically.

Social Perception

Positive Product Quality, Good Customer Service, Trusted Supplier, Fast Shipping, Limited Negative Feedback

Copy Examples

• •Bounce into happiness! ☀️ Our durable, high-quality trampolines are where family memories are made. Safe, fun, and built to last for endless backyard adventures. Shop now and give your family the gift of laughter!
• •Your family's safety is our priority. That's why our [Product Name, e.g., Premium Safety Pad] is crafted from the highest-quality, UV-resistant materials, offering superior protection and peace of mind. Invest in quality, invest in safety.
• •Got questions about the right fit for your trampoline? Our friendly Trampoline Pro experts are here to help! As a family-owned business, we're dedicated to providing real answers and ensuring you find exactly what you need. Call us or chat today!
• •Leap into Savings! 🤸‍♀️ Get ready for summer fun with 15% off all trampoline mats and nets. Top-quality parts at unbeatable prices. Don't miss out – your backyard adventure awaits! Sale ends [Date].
• •Weekend vibes = trampoline times! 🎉 Tag us in your #TrampolinePro fun! #BackyardFun #FamilyTime #QualityTrampolines