Brand Tone

Professional and Trustworthy, Health-Conscious and Natural, Customer-Centric, Transparent

Brand Values

• •Quality
• •Naturalness
• •Customer Satisfaction
• •Trustworthiness
• •Transparency
• •Well-being

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of Tramli's tone (Professional, Trustworthy, Natural, Health-Conscious, Customer-Centric, Transparent). Provide examples of "do's and don'ts" for language, phrasing, and style.
• •Focus on "Quality" and "Natural": Ensure these core values are consistently woven into product descriptions, blog posts, and any marketing materials. Use specific details (e.g., "sustainably sourced," "third-party lab tested," "organically grown") to substantiate these claims.
• •Educate and Inform: Given CBD is still an area where consumers have questions, use copy to educate potential customers about the benefits, uses, and safety of CBD in a clear, expert, and reassuring manner. Avoid making unsubstantiated medical claims.
• •Maintain Professionalism: While friendly, the overarching tone should remain professional and avoid overly casual slang or humor that might undermine the brand's trustworthiness, especially in the wellness sector.
• •Consistency Across All Channels: Ensure that the established tone and values are reflected consistently on the website, in any future social media, email communications, packaging, and customer service interactions. This builds brand recognition and trust.

Social Perception

The primary challenge for social perception will be overcoming the brand name ambiguity with the transport information gadget, which has a strong, positive online presence in Switzerland. For the CBD market in general in Switzerland and Europe, there's growing interest but also scrutiny regarding quality, legality, and efficacy. A brand like Tramli, emphasizing quality and naturalness, would aim to align with the more positive and discerning segment of this perception.

Copy Examples

• •Tramli: Your Swiss Expert for Premium, Natural CBD Wellness. Experience the difference quality makes.
• •Discover tranquility with Tramli's Full-Spectrum CBD Oil. Sourced from sustainably grown Swiss hemp and meticulously tested for purity and potency. Embrace natural balance, every drop.
• •At Tramli, we're dedicated to your well-being. We believe in the power of nature, which is why we offer only the highest quality CBD products, crafted with transparency and a commitment to sustainable practices. Trust Tramli for your journey to natural wellness.
• •Unlock Natural Relief: Explore Tramli's Premium CBD Collection
• •Elevate your self-care routine with Tramli. Our natural CBD cosmetics are designed to soothe and rejuvenate, bringing you the best of Swiss quality and nature's goodness. #TramliCBD #NaturalWellness #SwissCBD #QualityFirst #SelfCare