Brand Tone

Supportive & Encouraging, Professional & Expert, Innovative & Creative, Purposeful & Engaging, Approachable & Passionate

Brand Values

• •Experiential Learning
• •Growth and Development
• •Quality
• •Support & Success
• •Integrity & Accountability
• •Play with Purpose
• •Customer Service

Best Practices

• •Emphasize the Metaphor: Consistently weave in the 'training wheels' metaphor – how your products provide support, build confidence, and lead to independent success. This reinforces the brand name and its meaning.
• •Focus on Outcomes & Benefits: Don't just describe the products; highlight what they help clients *achieve* (e.g., improved communication, stronger problem-solving, higher team cohesion).
• •Use Supportive and Empowering Language: Words like 'support,' 'grow,' 'achieve,' 'succeed,' 'empower,' and 'develop' align with the brand's mission.
• •Showcase Expertise, Subtly: While being approachable, gently remind the audience of the expertise behind the products (e.g., 'developed by experienced facilitators,' 'based on experiential learning principles').
• •Maintain Enthusiasm and Purpose: Inject passion for teambuilding and its benefits. Use calls to action that are encouraging and engaging, like 'Let's Get Those Gears Turning!' or 'Ready to roll?'

Social Perception

For Direct Customers (Educators, Facilitators, Corporations): Likely perceived as a valuable resource for unique and effective teambuilding tools and training. The founder's reputation likely adds to this positive perception. They are seen as offering a wide variety of products catering to different budgets. General Public: The brand name 'Training Wheels Gear' could be misleading to the general public if they are not familiar with the teambuilding industry, as it strongly evokes actual bicycle training wheels. The primary online presence seems geared towards professionals already seeking such resources. Online Sentiment: Reviews show a mix, with praise for product variety and value but some concerns regarding return policies. Testimonials are very positive. The lack of a widespread, distinct social media presence specifically for 'Training Wheels Gear' (the teambuilding store) limits broader public perception and relies more on direct engagement and word-of-mouth within professional circles.

Copy Examples

• •Headline: Unlock Your Team's Potential. Body: Go beyond trust falls. Our innovative teambuilding tools and experiential learning programs are designed by experts to help your group communicate, collaborate, and conquer goals together. Let's build something great.
• •Headline: More Than Just Games. Real Growth. Body: At Training Wheels, we believe in 'Play with Purpose.' Equip your team with engaging activities that foster genuine connection, problem-solving skills, and lasting development. Ready to roll?
• •Headline: Your Resource for High-Performance Teams. Body: From icebreakers that actually work to in-depth facilitation kits, Training Wheels Gear provides the quality tools you need to support your team’s journey to success. Explore our new arrivals!
• •Headline: Build Confidence, Achieve Goals. Body: Like learning to ride a bike, mastering new skills takes practice and support. Our expertly crafted resources provide the ‘training wheels’ your team needs to develop, balance, and ride towards success.
• •Headline: Stop Searching, Start Building. Body: Tired of the same old teambuilding exercises? Training Wheels Gear offers a dynamic selection of creative, effective tools and activities updated monthly. Find your perfect fit and get your team turning!