Brand Tone

Friendly and Approachable, Knowledgeable and Passionate, Community-Oriented, Authentic and Trustworthy, Adventurous and Encouraging

Brand Values

• •Community Support
• •Quality Products and Service
• •Passion for the Outdoors
• •Customer-Centric Approach
• •Legacy and Local Connection
• •Sustainability

Best Practices

• •Ensure all communications, from social media posts to in-store interactions, reflect a genuine enthusiasm for the outdoors and deep product knowledge. Encourage staff to share personal experiences and tips.
• •Regularly highlight local partnerships, community events supported, and customer adventures (with permission). This reinforces the "#morethanastore" value and builds emotional connection.
• •While expert, the tone should always be friendly, welcoming, and encouraging to everyone, regardless of their experience level in outdoor activities.
• •Connect product features to the benefits of long-lasting use and reliability for adventures, justifying the investment in quality brands.
• •Share the story of the family business, its history in the community, and the faces behind the brand. Acknowledge customer feedback and strive to create a personalized shopping experience.

Social Perception

Trail Creek Outfitters is generally perceived very positively as a trusted local institution with friendly, helpful staff. It is valued for community involvement and high-quality goods.

Copy Examples

• •Ready for your next Brandywine Valley adventure? 🌲 Since 1983, we've been outfitting explorers like you with top-quality gear and expert advice. Stop by Trail Creek Outfitters – we're more than a store, we're your local adventure partners! #MoreThanAStore #OutdoorPA
• •Don't let a little weather stop you! Our team lives by 'no bad weather, only bad clothing.' Come chat with our passionate staff – we'll help you find the perfect layers to conquer any conditions and keep exploring. #TrailCreekTips #GetOutside
• •Supporting our community is at the heart of what we do. This month, a portion of your purchase helps [Local Charity/Initiative Name]! Gear up for good and help us give back to the trails and parks we all love. Learn more on our website! #TrailCreekGivesBack #BrandywineValley
• •New L.L. Bean arrivals just landed! 🎉 Providing quality at a great price point, these pieces are perfect for your 'trail-to-tavern' lifestyle. Our experts can show you how to stay comfortable and stylish, wherever your day takes you. #VersatileGear #TrailCreekOutfitters
• •From your first day hike to that dream expedition, Trail Creek Outfitters is here to ensure you're prepared. We believe in quality gear that lasts and sharing our passion for the great outdoors. What adventure are you planning? #OutfitYourAdventure #Since1983