Brand Tone

Approachable and Friendly, Youthful and Spirited, Authentic and Transparent, Enthusiastic and Passionate

Brand Values

• •School Pride and Spirit
• •Quality and Customization
• •Customer Satisfaction
• •Community
• •Entrepreneurial Spirit

Best Practices

• •Know Your Audience, Speak Their Language: Use language, slang (appropriately), and references that resonate with college students and young alumni. Keep it energetic and relatable.
• •Emphasize Community and Shared Experience: Frame products not just as clothing, but as a way to connect with fellow students/alumni and participate in cherished traditions. Use 'we' and 'your' to foster a sense of belonging.
• •Be Authentic and Transparent: Share the brand's story, highlight the passion behind the designs (as seen on TikTok), and be open about the small business journey. Avoid overly corporate or impersonal language.
• •Focus on Pride and Spirit: Ensure the copy consistently evokes feelings of school pride, nostalgia, and the excitement of college life. Highlight how the apparel helps express this.
• •Maintain a Positive and Enthusiastic Voice: Even in promotional material, keep the tone upbeat and celebratory. Reflect the excitement of game days, graduations, and the overall college experience.

Social Perception

Positive customer feedback, Appreciation for alternatives, Engaged online community, Connection to 'Tradition'

Copy Examples

• •Instagram Post (New Product Launch): GAME DAY JUST GOT AN UPGRADE! 🤘 Your school, your colors, your style. Our new [Product Name, e.g., Vintage Wash Crewneck] is here to make sure your pride stands out in the stands (and on the 'gram). Super soft, made to last, and designed by fans, for fans. Tap to shop and rep your uni like never before! #CollegeTraditions #SchoolSpirit #NewDrop #[UniversityName]
• •TikTok Video Caption (Behind-the-Scenes): Another day, another batch of awesome college gear heading your way! 📦 Seeing all your school requests come in is the best part of this journey. What school should we design for next? Drop your thoughts in the comments! 👇 #CollegeLife #SmallBusiness #ApparelBrand #BehindTheScenes #CollegeTraditions #[FounderName]
• •Website Homepage Banner: More Than Just Apparel, It's a Tradition. Find unique, high-quality gear that celebrates your college story. Officially Licensed. Designed with Pride. Wear Your Legacy.
• •Email Subject Line (Promotion): Score Big! 🏈 Get 15% Off Your Next Traditions Collegiate Order! Email Body Snippet: Hey [Customer Name], gear up for the season (or just show off that school pride year-round!). At Traditions Collegiate Apparel, we're all about celebrating those unforgettable college moments. For a limited time, grab your new favorite tee, hoodie, or hat with 15% off. Because every tradition deserves great gear.
• •Facebook Ad: Tired of the same old college merch? 🥱 Traditions Collegiate Apparel offers fresh, high-quality designs to help you stand out and show your school spirit with style. From custom embroidery to unique graphics, find the perfect piece to rep your alma mater or current campus. Shop now and wear your pride! [Link to website] #CollegeApparel #UniversityGear #SchoolPride #Traditions