Brand Tone

informative, expert, and approachable

Brand Values

• •Tradition & Expertise: Deep-rooted in traditional herbalism with 25 years of experience in medicinal plants. They aim to share knowledge passed down through generations.
• •Nature & Natural Products: Commitment to offering natural products, including dried plants, essential oils, and artisanal preparations. They practice wild harvesting for some ingredients.
• •Quality & Efficacy: Focus on selecting high-quality raw materials directly from producers and ensuring their effectiveness. They provide detailed information about product origins and benefits.
• •Artisanal Production & Local Sourcing: Products are conditioned in their own workshops in the Bugey region, with an emphasis on short supply chains and French/European sourcing where possible.
• •Accessibility & Education: A desire to make herbal knowledge accessible through their website, blog, and by simplifying traditional recipes (e.g., mustard kits). They aim to facilitate the "discovery and safe use of aromatic and medicinal plants."
• •Customer Well-being: The overarching goal is to contribute to customers' health and well-being through natural means.

Best Practices

• •Prioritize Education over Hard Selling: Focus on providing valuable information about the benefits and traditional uses of products. Let the quality and inherent value of the products speak for themselves. Use phrases like "Discover how," "Learn about," "Traditionally used for."
• •Emphasize Heritage and Artisanal Quality: Regularly weave in mentions of the brand's 25 years of experience, French artisanal production, and connection to the Bugey region. This reinforces authenticity and trust.
• •Maintain an Approachable Expert Voice: Write clearly and concisely, avoiding overly technical jargon where possible, or explaining it simply. Position the brand as a knowledgeable guide in the world of natural remedies.
• •Use Storytelling: Share the "why" behind products or traditions. For instance, explain the historical context of a recipe like Hypocras or the traditional uses of a specific herb. This creates a richer, more engaging experience.
• •Be Transparent and Authentic: Clearly state the origin of ingredients, whether products are organic or conventional, and the processes involved. Honesty in communication builds long-term customer loyalty. Reference the "direct from distillers and cultivators" aspect.

Social Perception

very positive

Copy Examples

• •Rediscover the power of nature with Tradition Nature. For over 25 years, we've passionately crafted artisanal herbal remedies, essential oils, and traditional preparations, bringing the wisdom of the Bugey mountains directly to your home. Explore our natural solutions for your well-being.
• •Soothe your senses and support your digestion with our [Plant Name] Tisane. Traditionally used for its [mention key benefit e.g., calming properties], each leaf is carefully selected from trusted European growers and gently prepared in our workshop to preserve its natural goodness. Learn more about its benefits on our blog!
• •Curious about the benefits of aromatherapy? 🌿 Our latest blog post dives into how [Specific Essential Oil] can enhance your daily life, from boosting focus to promoting relaxation. Discover traditional wisdom, backed by nature. #Herbalism #EssentialOils #NaturalWellness #TraditionNature
• •Your Weekly Dose of Natural Wisdom from Tradition Nature ✨ (Email Newsletter Subject). Hello [Customer Name], This week at Tradition Nature, we're highlighting the incredible versatility of [Product Category, e.g., our medicinal plant powders]. From boosting your morning smoothie to creating your own traditional remedies, discover how simple, natural ingredients can make a big difference to your health. Plus, get expert tips from our herbalists on our blog...
• •Rooted in tradition, inspired by nature. Tradition Nature began in 2005 with a simple mission: to share the profound benefits of herbal wisdom. From our workshop in the heart of France's Bugey region, we meticulously prepare high-quality, natural products you can trust. We believe in short circuits, artisanal care, and empowering you on your journey to natural health.