Brand Tone

Authentic & Passionate, Craftsman-like & Proud, Customer-centric & Friendly, Down-to-earth & Approachable, Storytelling

Brand Values

• •Craftsmanship & Quality
• •Family & Tradition
• •Local Sourcing & Responsibility
• •Customization & Personalization
• •Durability & Legacy
• •Integrity

Best Practices

• •Emphasize the "Family & Tradition" Story: Consistently weave in the narrative of the Miller brothers and their father's influence. This builds authenticity and trust.
• •Highlight the "Hands-On" Process: Use phrases like "from log to furniture," "it never leaves our hands," and "crafted in-house" to reinforce the dedication to craftsmanship and quality control.
• •Showcase the Wood's Origin and Beauty: Talk about locally sourced Ohio hardwoods (Oak, Maple, Walnut, etc.) and the unique character of each piece, especially live edge items. Use rich, descriptive language for the wood's appearance.
• •Maintain a Friendly, Approachable, and Customer-Focused Voice: Even when discussing high-quality, custom work, ensure the language is welcoming and invites collaboration. Respond to inquiries with a personal touch.
• •Be Visually Consistent: Ensure photography and videography on social media and the website match the brand's rustic, quality, and handcrafted aesthetic. Show the process, the wood, and the finished pieces in authentic settings.

Social Perception

High-Quality & Unique Products, Skilled & Passionate Craftsmen, Trustworthy & Good Customer Service, Supporting Local & Family Business

Copy Examples

• •Headline: From Our Forest, To Your Home. Crafted for Generations. Body: At Traditional Timber, we don't just build furniture; we bring the story of Ohio hardwoods into your life. Every live edge slab, every custom mantel, is a piece of our family tradition, meticulously crafted by our hands, for yours. Let's design your legacy piece together. Call to Action: Visit our Ohio showroom or explore our gallery online.
• •Headline: The Beauty of Real Wood, Shaped By Passion. Body: See that stunning grain? That's nature's art, enhanced by generations of woodworking passion. We hand-select local Ohio timber, from sturdy oak to rich walnut, and transform it into the custom furniture you've always dreamed of. Call to Action: Tell us about your vision. Get a custom quote today!
• •Headline: It's More Than Furniture. It's a Piece of Our Story. Body: "We fall it. We mill it. We dry it. We build it. It never leaves our hands!" This is our promise at Traditional Timber LLC. Founded by brothers carrying on our father's woodworking legacy, we pour our hearts into every custom table, bench, and cutting board. Call to Action: Discover the Traditional Timber difference.
• •Headline: Your Vision, Our Craftsmanship. Perfect Harmony. Body: Dreaming of a unique live edge dining table or the perfect rustic mantel? We work with you every step of the way, from selecting the right Ohio hardwood to the final handcrafted finish. Because the best furniture is made just for you. Call to Action: Let's build something beautiful together. Contact us!
• •Headline: Beyond the Big Box: Invest in Handcrafted, Ohio-Made Quality. Body: Tired of furniture that doesn't last? At Traditional Timber, we build heirloom-quality pieces from locally sourced hardwoods, designed to be cherished for years. From custom milling to your bespoke design, experience the enduring value of true craftsmanship. Call to Action: Shop our collections or commission your custom piece.