Brand Tone

Aspirational yet Accessible, Sophisticatedly Curated, and Friendly & Trustworthy

Brand Values

• •Quality & Style
• •Value
• •Sustainability & Second Life
• •Customer Discovery & Delight
• •Community & Trust

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., "Aspirational," "Accessible," "Curated," "Friendly," "Trustworthy"), including do's and don'ts and example phrases. Share this with anyone creating content.
• •Focus on "Curated Value": Always highlight the dual benefit: high-quality, stylish items (curated) at excellent prices (value). Use descriptive language that speaks to both aspiration and smart shopping. Examples: "investment piece for less," "designer style, consignment price."
• •Emphasize Discovery and Uniqueness: Use words like "discover," "uncover," "treasure," "unique find," "one-of-a-kind" to create excitement and highlight the ever-changing nature of the inventory. This reinforces the idea that each visit can yield something special.
• •Maintain a Helpful and Informative Stance: Whether it's product descriptions, social media replies, or FAQ sections, provide clear, concise, and helpful information. Answer questions promptly and politely. This builds trust and reflects the "friendly & trustworthy" aspect of the tone.
• •Showcase, Don't Just Tell: Use high-quality photography and videography that reflects the "upscale" and "sophisticated" nature of the items. Let the visuals do a lot of the talking, with copy that enhances the story and appeal of each piece. Ensure the copy matches the visual standard.

Social Perception

Customers generally perceive Trading Places OH as a reputable source for high-quality, unique home furnishings at fair prices. Reviewers often praise the selection, the cleanliness and organization of the store, and the helpfulness of the staff. The idea of finding "treasures" or "best kept secret" suggests a positive and somewhat exclusive appeal.

Copy Examples

• •Imagine this beauty anchoring your living room. ✨ This [Designer Brand] sofa, just arrived, blends timeless elegance with incredible comfort. Carefully curated from a local home, it's ready to bring sophisticated style to yours. DM for details or see it shimmer in our showroom this week! #UpscaleResale #ColumbusOhioHome #LuxuryForLess #TradingPlacesFind
• •Redefine your space without remortgaging your house! At Trading Places, discover an ever-changing collection of high-quality, pre-loved furniture and décor from the finest homes in Columbus. From statement pieces to subtle accents, find your next treasure and give it a beautiful new story. Visit us in Dublin – your home’s new best friend is waiting! #ColumbusConsignment #SustainableStyle #HomeDecorInspo #ShopLocalOH
• •Welcome to Trading Places – Where Style Meets Smart Shopping. We believe exceptional design and quality craftsmanship shouldn't be out of reach. Our expertly curated collection of upscale consignment furniture and home accents offers you the chance to create a home you love, sustainably and affordably. Explore new arrivals daily and let us help you find that perfect piece. [Link to New Arrivals]
• •✨ Your Next Coveted Piece Awaits | New Upscale Arrivals at Trading Places! *(Body Snippet):* Hello [Customer Name], this week at Trading Places, we've welcomed an exquisite selection of items, from stunning [Example Item 1] to elegant [Example Item 2]. Each piece is hand-selected for its quality and unique charm, ready to add a touch of sophistication to your home. Come explore – you never know what treasure you'll uncover!
• •Timeless character meets modern living. This beautifully maintained antique dresser offers both stunning craftsmanship and practical storage. Imagine the stories it could tell, and the new ones it will be part of in your home. A truly unique find from Trading Places OH. #VintageFurniture #ConsignmentTreasure #ColumbusDecor #UniqueHomePieces #SustainableFurnishing