Tono de Marca

Aspirational, direct, and empowering; professional yet relatable, acting as a coach and strategic partner focusing on outcomes and action.

Valores de Marca

• •Quality over Price
• •Empowerment and Ownership
• •Profitability and Growth
• •Efficiency
• •Partnership and Transparency

Mejores Prácticas

• •Focus on the Transformation: Always frame the narrative around the tradie's journey from frustration to empowerment.
• •Speak Their Language, But Elevate It: Use familiar terms while connecting them to higher-level business goals.
• •Lead with Benefits, Support with Features: Emphasize outcomes as the hook, using services as proof.
• •Be Direct and Confident: Use strong, action-oriented language to convey authority and assurance.
• •Use Data and Social Proof: Ground aspirational promises in concrete, believable evidence through statistics, case studies, and testimonials.

Percepción Social

Credible, results-oriented expert in digital marketing for trades, projecting professionalism, trustworthiness, and authority in building client reputation and social proof.

Ejemplos de Copy

• •Stop Quoting. Start Winning. Tired of your quotes being used for price shopping? It’s time to attract clients who choose you for your skill, not your discount. Our marketing plans are designed to connect you with high-paying jobs, letting you build a reputation on quality. Work smarter, earn what you're worth. Learn more.
• •This is the standard of your work. Don't let low-ball offers devalue it. We help quality-focused tradies like you build a brand that attracts clients who see craftsmanship, not just a price tag. Let's fill your calendar with jobs you're proud of. #TradieNet #QualityCraftsmanship #WorkSmarter #NZTradie
• •From Overworked & Underpaid to In-Demand & In Control. Hear how [Tradie's Business Name] transformed their business by stop-chasing every lead and started attracting the right ones.
• •Your best work deserves better clients. Hi [Tradie Name], Are you spending more time creating quotes than actually working on profitable jobs? If you're ready to break the cycle of competing on price, we can show you how. We specialise in building brands for tradies that attract high-value clients, guaranteed.
• •Hiring better talent starts with having better projects. To attract an A-team, you need a steady stream of high-margin jobs that challenge and reward skilled professionals. We help you build the client pipeline that enables you to grow your team with confidence. #TradieBusiness #Construction #GrowthStrategy