Brand Tone

Professional and Authoritative; Supportive and Reliable; Pragmatic and No-Nonsense

Brand Values

• •Quality and Durability
• •Safety and Compliance
• •Professionalism and Integrity
• •Customer-Centric Service
• •Sustainability and Ethics

Best Practices

• •Always use an authoritative, knowledgeable tone. Frame advice and product descriptions from the perspective of someone who understands the demands of a worksite.
• •Instead of just listing features, focus on the problems the gear solves. "Stay dry in the rain" is good, but "Keep your project on schedule, no matter the weather" is better.
• •Write as if you are a partner in your customer's success. Use language like "We help you..." and "Your team will be..." to foster a collaborative relationship.
• •Avoid fluff. The target audience is busy and appreciates straightforward, honest communication. Use strong verbs and clear calls to action.
• •Regularly mention the connection to the Tradestaff Group, commitment to quality brands, and customer success stories. Trust is your biggest asset—leverage it in all copy.

Social Perception

Trusted and Reliable Partner; High-Quality Provider; More Than a Retailer; Community-Connected

Copy Examples

• •Your Crew. Your Brand. Our Gear. Stop handing out mismatched polos. A unified team looks professional, builds trust, and works safer. We deliver high-quality, branded workwear from brands you trust, complete with your logo. It's more than a uniform; it's a statement. Get a free quote for your team today.
• •The site doesn't stop for rain, and neither should your gear. The new [Boot Name] is fully waterproof with certified anti-slip soles and steel-toe protection. Built for the toughest jobs because we know what a real workday looks like. Tap to shop. #TradestaffWorkwear #SafetyFirst #GearThatWorks
• •Gear Up For Less. Built To Last. The seasons are changing, but the need for tough, reliable gear isn't. Stock up on clearance items from CAT, King Gee, and more. Quality workwear that gets the job done, now at a price that works for your wallet. Limited stock available.
• •Is Your Team's Gear Ready for Winter? Hi [Client Name], with colder, wetter days ahead, now is the perfect time to ensure your crew is warm, dry, and safe. From insulated jackets to waterproof bibs, we have everything you need to keep the job running smoothly. Need to add a new team member to your uniform order? Just reply to this email—we keep your logo and specs on file to make it easy.
• •We're In The Business of Trust. For over 25 years, the Tradestaff name has been synonymous with quality and reliability in New Zealand's trade industry. Tradestaff Workwear was born from that same DNA. We don't just sell gear; we provide solutions that protect your people and elevate your professional image. Because a safe, unified team is the foundation of any successful business. #Workwear #Safety #BusinessSolutions #NZBusiness