Brand Tone

Professional, Helpful, and Customer-Oriented. Confident and Solution-Focused.

Brand Values

• •Customer Collaboration & Support
• •Quality and Professionalism
• •Value for Money/Economic Solutions
• •Problem Solving/Meeting Client Needs
• •Reliability & Responsiveness

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of Trade Show Joe's tone (e.g., professional, helpful, expert, confident, solution-oriented) with examples of do's and don'ts for writers.
• •Focus on Client Solutions and Benefits: Frame copy around how Trade Show Joe helps clients achieve their trade show goals (e.g., attract more visitors, generate leads, enhance brand image) rather than just listing product features.
• •Maintain Professionalism with a Human Touch: While the tone is professional, avoid overly corporate or jargon-filled language. Use clear, accessible language that reflects a helpful partnership. Phrases like "worked hand-in-hand" from testimonials can inspire this.
• •Use Testimonials and Case Studies: Consistently incorporate client success stories and quotes into marketing materials to reinforce credibility and the brand's helpful, results-driven perception.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media updates, email marketing, or sales scripts, the core brand tone should be evident. Regularly review content across platforms to ensure alignment.

Social Perception

Positive, Helpful & Expert, Dependable for Event Needs

Copy Examples

• •Headline: Make Your Next Trade Show Your Best One Yet. Body: Don't just show up, stand out. At Trade Show Joe, we partner with you to create displays that capture attention and communicate your message effectively. From initial design to final product, we're here to help. Let's build your success story. Call to Action: Get a Free Consultation Today!
• •Headline: Unsure About Your Trade Show Booth? We Can Help. Body: Navigating the world of trade show displays can be overwhelming. Our team at Trade Show Joe specializes in turning your vision into a professional, impactful presence. We’ll guide you through every step, ensuring your booth is a showstopper for all the right reasons. Call to Action: Explore Display Options Now!
• •Headline: Quality Displays That Don't Break The Bank. Body: Get the professional look you need at a price that makes sense. Trade Show Joe offers a wide range of high-quality, economical display solutions designed to make your brand shine and your budget happy. Call to Action: Request a Quote.
• •Social Media Post (Image: A stunning client booth): Text: Another successful setup! We loved working with [Client Name] to bring their vision to life for [Event Name]. Our backlit HopUp displays truly make a statement. Need to make an impact at your next event? We're ready to help! #TradeShowJoe #EventProfs #DisplayExperts #TradeShowSuccess.
• •Email Subject: Elevate Your Brand Presence with Trade Show Joe. Body: Hi [Name], Preparing for an upcoming trade show? Ensure your brand gets the attention it deserves with a display that speaks volumes. At Trade Show Joe, we offer personalized service and expert design assistance to create the perfect backdrop for your business. Let us handle the display details so you can focus on making connections. Call to Action: Discover Our Solutions.