Brand Tone

Encouraging and Empowering, Educational and Supportive, Transparent and Trustworthy, Results-Oriented, Accessible and Beginner-Friendly, Modern and Tech-Savvy

Brand Values

• •Accessibility
• •Community
• •Profitability/Success
• •Transparency
• •Innovation
• •Empowerment

Best Practices

• •Reinforce Trust and Transparency: Continuously reiterate values like honesty and the security of user funds (e.g., not having access to them, using regulated brokers). Include disclaimers where necessary to manage expectations (e.g., '74-89% of retail investors lose money trading')
• •Show, Don't Just Tell (with permission and ethics): Use real (but anonymized if necessary and with consent) testimonials and success stories that align with the 'Real Results from Real People' message.
• •Maintain a Supportive and Community-Focused Voice: Emphasize the collective aspect – learning together, shared insights, and the support network available.
• •Stay Educational and Action-Oriented: Ensure copy provides value by educating the reader about an aspect of trading or the ColezTrades method, and always include a clear call to action (e.g., 'Join The Group Now,' 'Access the free e-book').
• •Focus on results-driven messaging without hype: Show real potential, and avoid guaranteeing outcomes, but focus on potential and realistic success stories.

Social Perception

A mix of positive perception from existing users and skepticism from the general public towards online trading educators. Perception of Momentum Algo Pro is focused on high-return AI strategies, which attracts interest and invites scrutiny regarding risk.

Copy Examples

• •No jargon, just results.
• •All you need is capital to trade.
• •We're partnered with a regulated broker so you can learn and trade with confidence.
• •Access our e-book of tested strategies (over 5000 trades proven!) and join a supportive community committed to your success.
• •Join ColezTrades for free and let us show you how.